In a strategic move that underscores the growing acceptance of online sports betting across the United States, DraftKings Inc. (Nasdaq: DKNG) has announced its plans to launch its top-rated online sportsbook in North Carolina on March 11, 2024. This development is the culmination of persistent efforts by DraftKings, working closely with stakeholders and regulators in North Carolina, to introduce fans to a responsible sports betting platform. The expansion means that DraftKings Sportsbook will be operational in 27 U.S. states, alongside Ontario, Canada, further solidifying its presence in the North American betting market.

North Carolina, with its rich sports culture that encompasses the majority of the NASCAR industry, professional teams across the NFL, NBA, and NHL, and several Division-I level universities, represents a significant market for DraftKings. The launch is timed perfectly with major sporting events on the horizon, including the NCAA Tournament and the NASCAR season, offering fans new and responsible ways to engage with their favorite sports. DraftKings’ platform emphasizes customer protection through features like deposit and time limits, access to responsible gaming resources, and the innovative “My Stat Sheet,” aimed at promoting a safe betting environment.

The introduction of legalized mobile sports betting in North Carolina is set to be commemorated with a ceremonial first bet by Carolina Panthers legend Greg Olsen at the NASCAR Hall of Fame in Charlotte. This event, featuring remarks from Olsen along with DraftKings Chief Commercial Officer Jeremy Elbaum and North Carolina State Rep. Zack Hawkins, highlights the collaborative spirit driving this venture, with DraftKings and NASCAR working together to enhance the fan experience in the Tar Heel State.

Coinciding with the launch, DraftKings is participating in Problem Gambling Awareness Month, partnering with the National Council on Problem Gambling to highlight the importance of responsible gaming practices. Both DraftKings and NASCAR, as active members of the American Gaming Association, are committed to promoting responsible gaming messages and ensuring that customers engage with sports betting in a safe and controlled manner.

Eligible customers in North Carolina are invited to explore the latest betting markets and features by downloading the DraftKings Sportsbook app, available on iOS and Android platforms. DraftKings is dedicated to ensuring a responsible betting experience, providing customers with comprehensive resources to gamble safely. For additional support, North Carolina customers can reach out to problem gaming services for guidance and assistance.

The expansion of DraftKings into North Carolina is more than just a new market entry; it represents a significant step forward in the evolution of sports betting in the United States. By emphasizing responsible betting practices and partnering with established sports and community figures, DraftKings is setting a precedent for the industry. This approach not only enhances the fan experience but also addresses the critical aspects of gambling awareness and safety, making it a win-win for all stakeholders involved.

DraftKings Inc.’s launch in North Carolina marks a milestone in the journey towards broader acceptance and responsible management of online sports betting in the U.S. With a focus on providing a safe and enjoyable betting experience, DraftKings is poised to become a key player in North Carolina’s vibrant sports culture, contributing to the state’s economic and entertainment sectors.

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