Don Lee Farms introduces new plant-based Better Than Beef Burger

Don Lee Farms, a US organic and conventional food products manufacturer, has introduced the new Better Than Beef Burger, filling the vacuum for a nutritious beef alternative in the plant-based burger market.

The Better Than Beef Burger, which comes close on the heels of the company’s Organic Plant-Based Burger, is a source of protein made from plants.

Donald Goodman – president, Don Lee Farms said: “We are thrilled to introduce the new Better Than Beef Burger.

“This new burger, along with our growing vegan line launched fifteen years ago, reinforces our family’s commitment to continuous innovation in plant-based proteins.”

The Better Than Beef Burger with lowest calories, fat and saturated fat will be available at Costco (first in Alaska, Idaho, Montana, Oregon, Utah and Washington), HEB (Texas), national retailers and under some of the known food brands.

Don Lee Farms Better Than Beef Burger: Made from Plants. Photo courtesy of Business Wire.

Danny Goodman – Development, Don Lee Farms said: “Our new Better Than Beef Burger delivers on the experience and satisfaction of beef’s aroma, texture, flavor and juiciness with the lowest calories, fat and saturated fat on the market.

“We can’t wait to get this burger in more hands as we expand our brand into retail markets.”

Don Lee Farms’ Organic Plant-Based Burger is organic, vegan, gluten-free and a source of plant-based protein.

Established in California in 1982, Don Lee Farms produces plant-based and meat proteins for retail, club, foodservice and school foodservice markets. Also read : Don Lee Farms organic plant based burger to be launched in Kroger stores