Divi Resorts expands all-inclusive options at Divi Little Bay Beach Resort in St. Maarten to meet evolving traveler preferences

Why Is Divi Resorts Launching Two-Tier All-Inclusive Packages in St. Maarten?

Responding to shifting traveler expectations for more customizable and luxury-driven vacation formats, Divi Resorts has announced a strategic expansion of its hospitality offering at its flagship Divi Little Bay Beach Resort in St. Maarten. Effective October 1, 2025, the company will introduce two all-inclusive package tiers—Signature and Premium—designed to attract a broader mix of family, couple, and solo travelers across global source markets.

The announcement was made on July 17, 2025, by Marco Galaverna, President & Chief Operating Officer of Divi Resorts, signaling a shift toward deeper personalization in the brand’s Caribbean footprint. While not a publicly traded entity, Divi Resorts operates across several key leisure travel markets in the region and has increasingly positioned itself to compete with both luxury boutique resorts and larger all-inclusive chains such as Sandals Resorts International and Marriott International Inc. (NASDAQ: MAR).

This strategic move follows a broader hospitality industry trend in which differentiated experiences and premium service tiers have become essential tools for capturing high-value travelers, especially in a post-pandemic tourism rebound where flexibility and exclusivity are top decision drivers.

What Are the New Premium and Signature Packages Offering Travelers?

The revamped offering introduces the Signature All-Inclusive package as a continuation of Divi’s established format—guests receive access to five on-site restaurants spanning American, Caribbean, and Mexican cuisine, alongside swim-up bars, themed culinary events, and immersive cultural programming. This package emphasizes convenience and value with daily entertainment options including wine and cheese tastings, karaoke, water aerobics, and sunset yoga.

However, the spotlight now turns to the Premium All-Inclusive tier, which is designed to deliver elevated indulgence. Premium guests will gain access to two exclusive culinary venues, notably Mix at Oceans—a rooftop lounge offering panoramic views, top-shelf cocktails, curated wine events, and experiential dinners such as Big Green Egg BBQ nights. They’ll also enjoy unlimited entry to Ft. Amsterdam Café, a European-style bistro offering gourmet smoothies, espresso, artisan pastries, and savory café fare.

Further distinguishing the Premium tier are enhanced in-room amenities, including curated welcome packages with gourmet snacks and beverages, making the stay feel more boutique and tailored.

All guests under both tiers retain access to the resort’s signature pools—including the award-winning pureocean pool, infinity-edge facilities, and Seabreeze pool—each offering beachside and poolside service for meals and drinks.

How Does This Reflect Larger Trends in the Caribbean Resort Sector?

Divi Resorts’ decision mirrors an accelerating trend in the resort industry: the fragmentation of the traditional all-inclusive into tiered experiences. Industry-wide, companies such as Hyatt Hotels Corporation (NYSE: H) through its ALG Vacations brand and Hilton Worldwide Holdings Inc. (NYSE: HLT) are deploying similar multi-tier structures, often at Caribbean properties, to serve both value-conscious guests and those seeking ultra-luxury.

This tiered offering responds to the “mass customization” wave that has overtaken the travel sector, especially among affluent millennial and Gen Z consumers who prioritize experience over status and actively seek customizable leisure options. According to data from STR Global and Deloitte’s 2024 Hospitality Outlook, all-inclusive resorts with tiered offerings saw 8.6% higher RevPAR (Revenue Per Available Room) growth in the Caribbean region versus single-tiered resorts.

What Does Expert Sentiment Suggest About Divi’s Expansion Strategy?

While Divi Resorts is not a publicly traded company and does not report quarterly financials, industry analysts and travel agents familiar with regional resort performance suggest this expansion enhances the property’s ability to capture higher per-guest revenue while reducing churn.

Travel advisors working with U.S. and European clientele have increasingly reported demand for ‘next-level all-inclusive’ offerings, where exclusivity, not just convenience, becomes a core value proposition. By building this into an existing location rather than expanding to a new market, Divi minimizes operational risk while maximizing asset utilization—particularly as St. Maarten tourism recovery approaches 2019 benchmarks following pandemic-era disruptions.

What Booking Options Are Available for Consumers and Travel Agents?

Both the Signature and Premium All-Inclusive packages are now live for advance reservations via Divi Resorts’ official website. Guests can also reserve via phone at 800-367-3484 or 919-419-3484, or request upgrades upon check-in at the Divi Little Bay Beach Resort’s front desk. Travel agents working with Divi-affiliated wholesale partners have been briefed on tier upgrade pathways for FIT (Free Independent Traveler) clients.

The packages are available for travel beginning October 1, 2025, aligning with the start of the region’s high booking season and positioning the resort favorably for the 2025-2026 winter travel window.

What Does the Future Outlook for Divi Resorts Look Like?

Divi’s multi-tiered strategy at Little Bay could serve as a testbed for similar expansions across its other properties in Aruba, Barbados, Bonaire, and St. Croix. Industry insiders speculate that should uptake of the Premium tier exceed projections—estimated informally by Caribbean Tour Operators Association (CTOA) to target 30–35% conversion—Divi may launch “ultra-premium” wellness-focused tiers or branded culinary partnerships in 2026.

The move also positions Divi to explore dynamic pricing based on amenity access and real-time guest behavior, a concept increasingly being trialed across the leisure sector by data-forward resort groups. Analysts also anticipate potential future partnerships with regional tourism boards or airlines to bundle Premium-tier stays with luxury airlift, particularly from the Northeast U.S. and Western Europe.

How is the Institutional View of the Brand Strategy

While Divi Resorts is not listed on a public exchange and thus operates outside the scrutiny of quarterly investor calls or earnings expectations, its latest initiative reflects a disciplined shift toward asset maximization and brand recalibration in a highly competitive regional market. The introduction of a Premium All-Inclusive tier at an existing flagship location signals a capital-efficient growth model—one that prioritizes yield per guest and repeat visitation over physical expansion alone.

Industry analysts specializing in Caribbean hospitality believe Divi’s strategy is emblematic of a broader pivot seen across mid-sized resort operators: driving revenue growth through segmentation, experience layering, and hospitality tech integration rather than overextending footprints in saturated markets. By offering elevated guest tiers without significantly altering fixed infrastructure, Divi is applying a dynamic packaging model long embraced by larger players like Marriott International Inc. (NASDAQ: MAR) and Playa Hotels & Resorts N.V. (NASDAQ: PLYA), but with the agility of a leaner, privately held operator.

This initiative also comes at a time when the Caribbean tourism sector is recalibrating around value-per-experience rather than volume-per-room. According to the 2025 Caribbean Hotel & Tourism Association (CHTA) midyear report, traveler behavior is skewing toward brands that demonstrate proactive personalization, cultural integration, and tiered service pathways. Divi’s evolution toward customizable all-inclusive formats positions it not only to deepen its brand loyalty among existing demographics, but also to win share from larger competitors whose offerings may appear too standardized.

As leisure travel enters a new phase of digital-first discovery, sustainability expectations, and cross-generational booking behavior, Divi’s expansion of experience-driven tiers—backed by local authenticity and operational continuity—offers a template for how independent resort groups can thrive without needing scale alone.