Diageo to acquire Chase Original Potato Vodka owner Chase Distillery

Diageo has agreed to acquire Chase Distillery, a British single-estate distillery based in Herefordshire, UK, that owns Chase GB Gin and Chase Original Potato Vodka.

The British beverage alcohol company did not disclose the financial terms of the deal.

Chase Distillery was established in 2008 by entrepreneur William Chase. Its portfolio features seven gins, four vodkas, and also an elderflower liqueur.

William Chase – Founder and Chairman of Chase Distillery said: “It’s inspiring to have Diageo invest in Chase Distillery’s future. They believe in the potential of our field to bottle spirits and will build on our mission to develop our sustainable distillery in Herefordshire.”

Apart from Chase GB Gin, which is a smooth, full-bodied gin, Chase Distillery is said to have developed various flavored gins such as Pink Grapefruit & Pomelo, Rhubarb & Bramley Apple Gin, and Seville Marmalade.

The portfolio of Chase Distillery also features Williams Elegant 48 Gin, which is made with 48 rare varieties of apple sourced from 200-year old orchards.

Diageo to acquire Chase Original Potato Vodka owner Chase Distillery. Photo courtesy of Diageo to acquire Chase Original Potato Vodka owner Chase Distillery.

Chase Original Potato Vodka, which bagged the ‘World’s Best Tasting Vodka’ award at the San Francisco World Spirits Competition, is batch produced in a copper pot still to make a smooth creamy vodka, with 250 potatoes contained in every bottle.

Dayalan Nayager – Managing Director of Diageo Great Britain said: “We are thrilled to be bringing such a quintessentially British portfolio of high quality, crafted brands into our family. We are excited about the growth opportunity within the premium plus segment and are very much looking forward to working with the Chase team to build on the portfolio’s considerable potential.”

Diageo acquisition of Chase Distillery is anticipated to be wrapped up early next year, subject to regulatory approvals.

In late September, Diageo completed its previously announced acquisition of Aviation Gin and Davos Brands.