DGS Retail acquires point-of-purchase display provider RICH LTD

San Francisco Equity Partners (SFEP) recently announced its portfolio company DGS Retail’s acquisition of RICH LTD., an Oceanside, California-based designer and manufacturer of customizable point-of-purchase displays and retail store fixtures. The specific terms of the deal remain undisclosed. This strategic move marks a significant milestone for both companies, as they aim to leverage each other’s strengths and capabilities for mutual growth.

Rich offers full-store buildout merchandising solutions for leading specialty retailers and brands. Its president, Jim Hollen, stated, “The Rich team is thrilled to partner with DGS as the ideal platform to accelerate our growth and even better serve our customers.” Jim Hollen and his team will continue to run Rich in collaboration with DGS’ leadership team.

DGS Retail is recognized as a leading provider of decor, signage, fixtures, displays, and other critical products to customers in diverse end markets, including grocery, retail, foodservice, and consumer brands. Its operations cover four divisions and over 400,000 square feet across six facilities in Massachusetts, Florida, Illinois, Wisconsin, and California.

DGS Retail CEO Peter Stevens believes that the two firms are highly complementary, each boasting a strong market reputation. He said, “This partnership will enhance our overall design, manufacturing, and procurement capabilities, and both businesses will benefit from enhanced sales and marketing efforts and geographic diversification.”

SFEP Partner David Mannix echoed the positive sentiments, underscoring the resilience of the brick-and-mortar commerce sector. He said, “Retailers and brands require differentiation in their physical environments now more than ever. The addition of Rich to the DGS platform accelerates our vision of continuing to build DGS as a best-in-class design and manufacturing partner to leading operators across key channels of commerce.”