DFW Land acquires 90-acre Celina parcel to develop luxury homes near high-growth corridor

Why did DFW Land acquire 90 acres near Celina High School and what is planned for the site?

DFW Land, a prominent North Texas-based real estate developer, has finalized the acquisition of a 90-acre land tract in the extraterritorial jurisdiction of Celina, Texas. The property, located at the northwest corner of Custer Road and East Legacy Drive, was previously owned by the family of John McStay and had been utilized as a family ranch. The transaction was brokered by Davidson Bogel Real Estate (DB2RE), a Dallas-based land investment advisory group specializing in development-oriented land sales across Texas and Oklahoma. DFW Land intends to transform the parcel into a high-end residential subdivision located less than a mile from Celina High School—an area considered a major hotspot for residential growth and infrastructure investment in Collin County.

How does this acquisition align with Celina’s rapid suburban growth and regional housing demand?

Celina is one of the fastest-growing cities in North Texas, with its population nearly quadrupling over the past decade. Fueled by proximity to Frisco, Prosper, and the Legacy West corridor in Plano, the region has attracted sustained investment from developers targeting upscale single-family housing. Celina’s extraterritorial jurisdiction (ETJ), which allows the city to extend certain regulatory oversight outside its official boundaries, has become an attractive option for real estate investors seeking access to expanding municipal services while benefiting from flexible zoning. The newly acquired 90-acre site sits within this strategic growth footprint, offering DFW Land the opportunity to capitalize on the city’s aggressive infrastructure expansion plans and school district enhancements.

What was the historical use of the land and how was the transaction structured?

The McStay family, known for their long-standing presence in the North Texas region, operated the 90-acre parcel as a private ranch. The land remained under family stewardship for decades before being made available for sale. Davidson Bogel Real Estate, which facilitated the transaction, is recognized for advising families, trusts, and institutional sellers on land strategies tailored for high-value development. The firm’s involvement in this deal highlights its continued role in brokering strategic residential growth in the Dallas-Fort Worth Metroplex. According to Vijay Borra, President of DFW Land, the developer worked closely with both DB2RE and the McStay family to ensure the transition of ownership aligned with local community expectations and long-term planning goals.

What type of luxury housing is DFW Land expected to deliver on the Celina parcel?

While DFW Land has not publicly disclosed specific architectural or financial details of the proposed development, industry observers expect the site to host premium single-family homes in line with market trends in Celina and the broader Collin County region. Given the property’s adjacency to Celina High School and its accessibility to U.S. Highway 380 and the Dallas North Tollway extension, analysts anticipate a product mix geared toward high-income households seeking proximity to top-tier education, retail, and job centers. Lot sizes, amenity packages, and homebuilder partnerships are expected to be announced in a subsequent project phase. However, based on regional development patterns, price points could start in the upper $600,000s, depending on final entitlements and market dynamics at time of release.

How are institutional investors and analysts interpreting land acquisition moves like this in Texas?

Institutional sentiment around North Texas land development remains bullish, especially in the Celina-Prosper-Frisco axis where population and income growth outpaces state and national averages. With migration trends shifting toward suburban and exurban living, developers such as DFW Land are seen as key players in meeting elevated housing demand among upper-middle-class buyers and corporate transplants. Analysts view strategic acquisitions near top-performing school districts, like Celina ISD, as long-duration assets with compounded appreciation potential. The site’s location near key arterial roads enhances its long-term viability for phased, master-planned development. Additionally, land banking around this corridor has emerged as a preferred asset class among family offices and private equity, further validating DFW Land’s timing.

What future planning, regulatory approvals, and zoning steps are expected before development begins?

While Celina’s ETJ allows for a degree of regulatory flexibility, DFW Land is expected to coordinate with the City of Celina on infrastructure integration, including water, sewer, road access, and utility easements. The development may also be subject to review under Collin County’s development standards and impact fee structures, especially given proximity to public school facilities. Industry insiders anticipate a 6–12 month planning period involving community consultations, platting, and zoning adjustments before vertical construction begins. DFW Land is known for working collaboratively with local stakeholders to ensure developments meet long-term sustainability and aesthetic goals.

What is the outlook for DFW Land and the broader Celina development corridor in the next 3–5 years?

Analysts forecast continued momentum in the Celina corridor, with land values appreciating steadily and a deepening pool of high-net-worth buyers relocating to North Texas. For DFW Land, the successful execution of this 90-acre project could catalyze future acquisitions and strengthen its positioning as a premium residential developer in Collin and Denton counties. The corridor’s integration with the expanding Dallas North Tollway and the anticipated high-speed rail corridor to Houston further reinforce the area’s growth thesis. Over the next three years, residential absorption in Celina is expected to remain robust, with potential for additional mixed-use components, parks, and retail nodes to support a more complete community fabric.