Delhivery to strengthen D2C offering with investment in Vinculum

Delhivery, a logistics services provider based in India, has announced its investment in Vinculum, a software company that specializes in enabling omnichannel retailing for Direct-to-Consumer (D2C) enterprises, brand distributors, and quick commerce companies.

The investment marks the initial phase of a potential two-stage deal, giving Delhivery the option to increase its ownership in the company within six months.

Vinculum is said to be an early pioneer in the Indian software industry, which empowers brands to capitalize on the opportunities presented by eCommerce and omnichannel retailing.

In response to the industry and consumer shift triggered by the post-COVID era, Vinculum is said to have emerged as a prominent Software-as-a-Service (SaaS) provider, collaborating with over 400 brands in sectors such as grocery and fast-moving consumer goods (FMCG), cosmetics, healthcare, beauty, jewelry, and fashion across the Indian, South East Asian, and Middle Eastern markets.

Venkat Nott — Vinculum Group Founder and CEO said: “We are delighted with the investment to be made by Delhivery in Vinculum. This lays the foundation for deep tech integration between both companies, tremendous collaboration opportunities, and immense business value for our customers.”

Delhivery has identified Direct-to-Consumer enterprises as a key market segment, and this investment is expected to reinforce its position as a leading fulfillment solutions provider within this sector.

Together, the two companies will develop a comprehensive integrated solution to address the complete range of post-purchase requirements for D2C brands. This collaboration is hoped to result in a groundbreaking end-to-end offering, leveraging Vinculum’s order management system (OMS).

Rajaganesh S — Delhivery Head of Supply Chain Solutions said: “We congratulate the leadership team of Vinculum on building a truly world-class product that enables omnichannel retailing for brands, retailers while also powering fulfillment capabilities of 3PLs and online marketplaces.

“A strategic partnership with Vinculum strengthens Delhivery’s fulfillment solution to brands.”

The completion of the investment is contingent upon meeting the satisfactory closing conditions.