Datasembly, a provider of real-time product pricing, promotions, and assortment data for retailers and CPG brands, has raised $16 million in a Series B funding round for its market intelligence platform.

The round was led by Noro-Moseley Partners, with participation from Grotech Ventures, Staley Capital, and Topmark Partners.

Datasembly offers essential software and tools to some of the world’s largest and most competitive CPGs and retailers. This new funding will enable Datasembly to efficiently scale up and swiftly introduce new tools to the market.

Ben Reich — Datasembly Co-founder and CEO said: “Even through more complicated economic times, Datasembly has continued to grow and scale, underscoring the demand for our data and tools.

“While the broader funding environment has cooled, Datasembly has still been attractive to new investors because of the value and differentiated offerings we bring to the marketplace that are unavailable elsewhere.”

By leveraging its proprietary data collection engine, Datasembly has accumulated the most actionable dataset in the market over the course of three years. Unlike traditional market research platforms that rely on manual data collection, Datasembly equips CPGs and retailers with competitive intelligence tools to instantly stay ahead.

Recently, Datasembly introduced a Product Matching service, which boasts the largest repository of high-quality product matches. This service provides immediate clarity into the competitive product landscape, resolving the challenge of maintaining up-to-date product matching collections through their unique proprietary match maintenance engine.

John Ale — Noro-Moseley Partners General Partner said: “CPGs and retailers need comprehensive, cost-effective, real-time pricing and product availability data.

“Datasembly provides the best-in-class solution, collecting and normalizing billions of data points weekly. As its customers continue to fight inflation and weather supply chain issues, Datasembly is instrumental in empowering effective pricing, promotion and assortment decisions.”

In December 2021, Datasembly secured $7 million in funding, led by existing investor Valor Siren Ventures.

  Ben Reich, Datasembly, Grotech Ventures, John Ale, Noro-Moseley Partners, Staley Capital, Topmark Partners, USA