Dabur India has launched all New Vatika Enriched Coconut Hair Oil in a move to further bolster its footprint in the hair oil market.

The natural personal care company said that the new Vatika Enriched Hair Oil blends 10 potent herbs and the goodness of coconut oil for providing a 50% hair-fall reduction in four weeks.

Gaurav Parashar — Dabur India Head of Marketing – Hair Care said: “Vatika is the flagship hair care brand from the House of Dabur, and has evolved as the preferred hair oil of millions of consumers over the years.

“The new Vatika Enriched Coconut Hair Oil has been made more powerful by the new formulation, which has the power of 10 potent herbs like Bhringraj, Amla, Curry Leaves, Aloe Vera, Henna, Brahmi, Methi Seeds, Kalonji, Triphala and Black Pepper combined with the goodness of coconut oil.

“It controls 50% hair-fall in just 4 weeks, controls dandruff, prevents dull and damaged hair, thus, giving you Stronger, Thicker and Beautiful hair.”

The New Vatika Enriched Coconut Hair Oil is available in 75 ML, 150ML, 300ML, and 450ML packaging formats, which are respectively priced at Rs. 45, Rs. 97, Rs. 180, and Rs. 259. It will be available on major e-commerce platforms and regular retail channels.

Last month, Dabur India launched ‘Vatika Germ Protection shampoo’, which is claimed to help protect against germs as well as coronavirus.

  Coconut Oil, Dabur India, Gaurav Parashar, Hair Oil, India