Crompton Greaves expands home cooling portfolio with advanced air cooler lineup

As India braces for another sweltering summer, Crompton Greaves Consumer Electricals Limited has introduced its latest air cooler lineup—the Aura, Avancer, and Jedi series—designed to deliver efficient cooling, enhanced durability, and convenient operation. With rising temperatures posing a growing challenge for households, Crompton is leveraging its legacy in home comfort solutions to provide effective cooling systems tailored to different needs.

The new range is built with high-performance fan blades, Everlast Pump technology, and high-density honeycomb cooling pads, ensuring consistent airflow and rapid temperature reduction even in peak summer conditions. Available in multiple sizes, the Aura, Avancer, and Jedi coolers cater to diverse cooling requirements, from compact rooms to expansive living spaces.

Redefining Home Cooling with Enhanced Airflow and Convenience

Crompton, a trusted name in home electrical appliances, aims to bridge the gap in affordable cooling solutions by offering feature-rich air coolers that address common consumer concerns, including portability, water efficiency, and cooling intensity.

The company’s latest innovation seeks to increase adoption rates for air coolers in Indian households, where awareness about their cost-effectiveness remains relatively low compared to air conditioners. By integrating advanced technology with user-friendly designs, Crompton’s new models are positioned as a practical alternative to conventional cooling systems, ensuring maximum comfort during extreme weather.

Three Series, One Purpose: Efficient Cooling for Every Home

Crompton’s new lineup includes three distinct series, each crafted for specific cooling needs:

Aura Series – High-Powered Cooling for Large Spaces

The Aura Desert Air Coolers, available in 70L, 90L, and 110L capacities, are engineered to provide powerful airflow with their advanced fan blade system. These models feature a dedicated ice chamber to accelerate the cooling process, while the Everlast Pump technology ensures uninterrupted performance, even with hard water. The inclusion of high-density honeycomb pads helps sustain consistent cooling over extended periods, making this series ideal for large rooms and open areas.

Avancer Series – Smart Cooling for Medium-to-Large Rooms

Designed for medium-to-large spaces, the Avancer Series comes in 65L, 80L, and 95L models. This series stands out with its 4-way air deflection technology, which distributes cool air evenly throughout the room. The autofill function ensures continuous water refilling, eliminating the need for manual intervention. Additionally, the water level indicator allows users to monitor usage efficiently. Like the Aura series, Avancer models also incorporate high-density honeycomb pads and Everlast Pump technology, ensuring long-lasting cooling and durability.

Jedi Series – Reliable Cooling for Everyday Comfort

Targeting medium-to-large spaces, the Jedi Desert Air Coolers, available in 70L and 95L capacities, are built for steady and reliable performance. These models incorporate a specialized ice chamber for faster cooling and an advanced fan blade system that delivers consistent airflow. The Everlast Pump system further enhances longevity by preventing clogging caused by mineral deposits, making it ideal for homes that rely on hard water sources.

Stock Performance and Market Sentiment

Crompton Greaves Consumer Electricals Limited, a publicly traded company, has seen moderate gains in stock performance following the launch of its new cooling range. As of March 29, 2025, CROMPTON shares are trading at ₹354.75, reflecting a 0.36% increase in the last 24 hours.

Despite quarterly profit expectations falling short due to subdued demand for electrical goods, analysts remain optimistic about the company’s long-term growth. ICICI Securities recently reiterated its buy recommendation, setting a target price of ₹440, citing consistent revenue growth and strategic expansion efforts.

With a healthy debt-to-equity ratio of 0.1913, Crompton demonstrates strong financial management, making it a potential long-term investment for those seeking stable returns in the consumer electronics sector. However, investors are advised to monitor market trends and company developments closely before making investment decisions.

Commitment to Innovation and Consumer Comfort

Malhar Vadke, Vice President of Large Domestic Appliances at Crompton Greaves Consumer Electricals, emphasized the brand’s dedication to addressing evolving consumer needs. He noted that with India experiencing increasingly harsh summers, the demand for affordable yet effective cooling solutions is growing rapidly. Vadke highlighted that Crompton’s newly launched air coolers are designed with a focus on powerful airflow, durability, and ease of use, ensuring that consumers can enjoy uninterrupted comfort even during the hottest months.

Availability and Market Impact

Crompton’s latest air coolers are available at leading retail stores nationwide and across major e-commerce platforms. The launch aligns with the company’s broader vision of expanding its market presence in the home appliance segment, where demand for energy-efficient cooling systems is surging.

By positioning its Aura, Avancer, and Jedi series as cost-effective alternatives to air conditioners, Crompton is tapping into a rapidly expanding consumer base that seeks powerful cooling solutions without excessive electricity consumption. As summer temperatures continue to rise, this strategic expansion is expected to strengthen Crompton’s foothold in the domestic air cooler market.