Craveworthy acquires Fresh Brothers to fuel West Coast franchise growth

Craveworthy Brands, a multi-brand restaurant and franchising company, has announced its acquisition of Fresh Brothers Pizza, a California-based pizza chain with over 20 locations across the state. The move marks Craveworthy’s first foray into the West Coast market, building on its expansion strategy to grow its brand portfolio and franchise model.

Founded in 2008, Fresh Brothers has earned a reputation for its Midwest-style pizza infused with a California twist. The brand emphasises quality and inclusivity with handmade dough prepared daily, vine-ripened tomato sauce, and premium ingredients. It also caters to diverse dietary preferences, offering vegan, vegetarian, and gluten-free options, along with innovative uses of plant-based protein on pizza. The menu extends beyond pizza, featuring salads, baked wings, fresh knots, and sliders, enhancing its appeal to a broad customer base.

Craveworthy plans to leverage Fresh Brothers’ established reputation in Southern California as a launchpad for nationwide growth through a franchise programme designed to blend consistency with local appeal. The acquisition aligns with Craveworthy’s strategy of invigorating legacy brands while scaling emerging ones.

Nationwide ambitions backed by strategic growth plans

This acquisition follows Craveworthy’s recent launch of Global Taste Brands, a joint venture aimed at introducing international quick-service restaurant and fast-casual concepts to the U.S. market. With Fresh Brothers in its portfolio, Craveworthy intends to expand its footprint across culinary segments, focusing on delivering enriched guest experiences and supporting franchise partners with tools to navigate the evolving restaurant landscape.

Craveworthy’s CEO and Founder, Gregg Majewski, highlighted the strategic alignment of Fresh Brothers with Craveworthy’s mission, citing its inclusive menu options and commitment to high-quality ingredients as key differentiators. Majewski expressed confidence in the brand’s potential to resonate with consumers nationwide, calling Fresh Brothers “a unique spin on an all-time favourite category.”

Fresh Brothers’ transition under Craveworthy leadership

Peter J. Nolan, investment partner through Nolan Capital, expressed pride in Fresh Brothers’ legacy as an iconic Southern California brand and confidence in Craveworthy’s ability to steer the chain into its next phase of growth. Nolan Capital served as the investment partner for Fresh Brothers, bringing its expertise in private company investments to the deal.

The transaction, facilitated by key advisors, underscores the financial and strategic planning behind the acquisition. Morgan Kingston Advisors, LLC, served as Fresh Brothers’ financial advisor, while Harrington Park Advisors and Amundsen Davis provided financial and legal counsel to Craveworthy Brands.

Craveworthy’s diversified portfolio and vision

Craveworthy Brands’ growing portfolio includes a variety of restaurant concepts such as Bd’s Mongolian Grill, Genghis Grill, The Budlong Southern Chicken, and more. By uniting diverse culinary brands under its umbrella, Craveworthy seeks to create unique dining experiences while fostering collaboration across its network.

The acquisition of Fresh Brothers signals Craveworthy’s intent to grow thoughtfully and strategically, blending operational excellence with market adaptability. As the company builds on its recent momentum, it is set to become a significant player in the U.S. restaurant industry, with Fresh Brothers serving as a cornerstone for its West Coast presence.