Commercial Bakeries expands portfolio with acquisition of Imagine Baking

Commercial Bakeries Corp., a leading manufacturer of private label packaged cookies, has officially announced the acquisition of Imagine Baking, Inc., a specialty bakery known for its premium and health-conscious products such as gluten-free and organic crackers, cookies, biscuits, and brittle. This strategic acquisition, completed in partnership with Graham Partners, marks a significant expansion in Commercial Bakeries’ capabilities and product offerings in the North American market.

Strategic Acquisition Enhances Product Range and Manufacturing Capabilities

Located in Sandusky, Ohio, Imagine Baking brings to Commercial Bakeries a 114,000 square foot facility equipped with advanced segregated manufacturing lines, multiple packaging capabilities, and a substantial research and development laboratory. This acquisition is poised to unlock new opportunities for product innovation and market expansion, especially in the growing segments of gluten-free and organic baked goods.

Leadership’s Vision for Integration and Growth

Adrienne and John O’Donnell, founders of Imagine Baking, expressed their optimism about the merger, stating, “This will be a win-win for both our companies, as we look forward to adding our innovation focus to the strong product offerings at Commercial Bakeries. Together we will create a compelling solution for both national brands and private label needs.”

Commercial Bakeries acquisition of Imagine Baking

Shawn Warren, CEO of Commercial Bakeries, echoed this sentiment, emphasizing the strategic fit between the two companies. “We are delighted to welcome John and Adrienne O’Donnell and their Imagine Baking team into the expanded business. We are confident that together we will accelerate towards our promise of ‘Baking Up Better’ every day and in every way,” said Warren.

Expanding Market Presence and Innovations

This acquisition represents the first add-on acquisition for Commercial Bakeries since being acquired by Graham Partners in September 2023. It signals a significant move to capitalize on the growing trend towards private label baked snacks and the increasing consumer demand for healthier snack options in the North American cookie and cracker market.

Commercial Bakeries, headquartered in Toronto, Canada, has a strong foothold in the market, primarily serving retail grocery chains and brands across North America with its specialty, premium, and limited-time offering products. The integration of Imagine Baking’s product line and manufacturing capabilities is expected to strengthen the company’s position as a leader in the specialty baked goods sector, enhancing its ability to meet diverse consumer preferences and dietary needs.

The merger between Commercial Bakeries and Imagine Baking is a strategic alignment that leverages the strengths of both entities to enhance product innovation and market reach. By combining Commercial Bakeries’ extensive distribution network with Imagine Baking’s innovative product development capabilities, the combined entity is well-positioned to meet the evolving needs of the market. The acquisition is expected to drive growth through expanded offerings and enhanced manufacturing capabilities, ensuring both companies can respond more effectively to the dynamic consumer trends in the health and wellness space.