Cheetos meets Pretzels: Frito-Lay unveils new snack fusion with Cheetle-coated Pretzels

PepsiCo’s convenient foods division, Frito-Lay North America, renowned for its groundbreaking snack innovations like Cheetos Popcorn and Cheetos Mac N’ Cheese, introduces the next big thing in snacking: Cheetos Pretzels. Merging the distinctive cheesy flavor of Cheetos with the classic crunch of pretzels, this new creation promises to redefine the snack aisle.

Tina Mahal on the Innovative Merge

“Our fans are always hungry for unique ways that they can experience Cheetos’ signature cheesy flavor, which is why this latest innovation is breaking into an entirely new category,” remarked Tina Mahal, senior vice president of marketing at Frito-Lay. “Cheetos pretzels maximize the fan-favorite seasoning in each bite with the perfect product texture, ultimately bringing the Cheetos flavor experience to life in pretzel form.”

PepsiCo‘s Frito-Lay introduces Cheetos-flavored Pretzels: A bold twist on a classic snack. Photo courtesy of PRNewswire/PepsiCo.

Understanding the Pretzel Market

With an insight into consumer behavior, it’s observed that 63% of Cheetos consumers are also purchasing pretzels. Flavored pretzels have been pivotal in driving 58% of the category’s growth, showcasing a clear demand for more robust flavor profiles in pretzels. With Cheetos stepping into this market space, it aims to provide consumers with a delectable and bold taste option.

Cheetos Pretzels: What to Expect

Fans can expect a dual-sided pretzel treat: one side generously coated with Cheetle and the other retaining the classic pretzel essence. Ensuring every bite delivers the perfect flavorful crunch, two variant flavors are available for purchase: Cheetos Pretzels Cheddar and Cheetos Pretzels Flamin’ Hot. Both these snack sensations are now available at retailers nationwide.