In a significant move in the energy market, Cepsa has agreed to acquire the Ballenoil service station network, which currently includes more than 220 establishments in Spain. Subject to regulatory approval, this acquisition will expand Cepsa’s service-station business to over 2,000 locations in the Iberian Peninsula.

Maintaining Ballenoil’s Brand and Growth Strategy

Cepsa plans to retain the Ballenoil brand, its business model, and current structure, aiming to strengthen its position in the low-cost fuel segment. This strategic decision comes in response to the increasing demand for affordable fuel solutions amidst the current volatility in energy prices and inflation.

Sustainable Growth and Electric Charging Initiatives

Under Cepsa’s direction, Ballenoil is set to become a sustainability leader in the low-cost segment. The company intends to grow the Ballenoil network to 500 service stations by 2027, focusing on the integration of electric charging points and the sale of biofuels.

Comments from Cepsa and Ballenoil Leadership

Pierre-Yves Sachet, Cepsa’s Director of Mobility & New Commerce, expressed the company’s ambition to consolidate Ballenoil as a leading low-cost brand while continuing to transform its premium service stations. Ballenoil’s management also voiced support for the agreement, which aligns with their future growth strategy and energy transition goals.

Cepsa’s 2030 Positive Motion Strategy

In line with its 2030 Positive Motion strategy, Cepsa is committed to becoming a leader in the energy transition, focusing on sustainable mobility and digitalized service stations. The company is actively developing green fuel solutions, including second-generation biofuels and green hydrogen, catering to heavy land, sea, and air transport.

Cepsa’s Ultra-Fast Charging Network Expansion

Cepsa currently operates more than 130 ultra-fast charging points and plans to develop another 330, with a goal to cover over 1,000 service stations across its network by 2030. These chargers, providing ultra-fast charging capabilities, are part of Cepsa’s commitment to sustainable mobility and decarbonization efforts.

  Ballenoil, Cepsa, Iberian Peninsula, Pierre-Yves Sachet, Spain