Centric Brands teams up with Preston Konrad to elevate Preston Lane lifestyle brand

In a significant move to reshape the lifestyle and home-care market, Centric Brands has partnered with entrepreneur and lifestyle expert Preston Konrad to expand his acclaimed brand, Preston Lane. The collaboration, announced this week, will see the two entities combine their expertise to broaden the brand’s product range and market presence while staying true to its core values of accessible, refined design.

Centric Brands’ strategic vision for Preston Lane

Centric Brands, renowned for its excellence in brand development, design, and distribution, aims to amplify Preston Lane’s reach through its robust retail infrastructure and resources. Jason Rabin, Chief Executive Officer of Centric Brands, explained that the partnership aligns with the company’s focus on lifestyle brands that connect with modern consumers. He noted that Centric Brands would leverage its digital expertise and retail networks to scale Preston Lane effectively, providing a wider audience with access to the brand’s elegant yet practical offerings.

A brand rooted in quality and accessibility

Preston Lane, co-founded by Konrad and Lisa Manice, has quickly established itself as a go-to name for stylish home-care essentials, décor, and accessories. The brand’s ethos—offering high-quality design that is both timeless and affordable—has earned it a loyal following. Lisa Manice emphasized that the collaboration would allow Preston Lane to stay true to its mission while introducing new product lines that cater to the evolving needs of its audience.

Exciting growth opportunities ahead

With Centric Brands’ backing, Preston Lane plans to introduce fresh collections, including home accessories, gifts, and pet products. These additions are designed to enhance the brand’s reputation for delivering accessible luxury and meeting the demands of style-conscious consumers. Preston Konrad highlighted that the partnership reflects his vision of creating a personal and attainable lifestyle brand that resonates with modern living.

The brand’s presence is also set to grow with the launch of a special holiday pop-up store at Hudson Yards in New York City. Open from Black Friday through January 31, 2025, the store will feature the full Preston Lane collection, offering an immersive shopping experience for its customers. Additionally, Preston Lane has recently debuted at select Nordstrom stores and online at Nordstrom.com, marking a significant milestone in its expansion.

Expert support underscores the partnership’s significance
Industry experts believe the collaboration represents a strategic alignment of strengths, with Preston Lane benefiting from Centric Brands’ operational capabilities and extensive market reach. Legal advisors for the transaction, including Abe Lichy and the team from Skadden, Arps, Slate, Meagher & Flom, LLP, have further emphasized the importance of the deal in strengthening Preston Lane’s competitive edge.

This partnership marks a pivotal step for Preston Lane, as it continues to redefine home-care essentials and lifestyle products by blending sophistication with practicality. As the brand ventures into new categories, the collaboration is poised to set new benchmarks in the industry.