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Drinks Industry News
417 posts
How Adobe and Coca‑Cola are using Project Fizzion to redefine brand‑safe AI in global marketing
Discover how Adobe and Coca‑Cola are co-developing Project Fizzion to scale brand-safe AI marketing with creative precision and enterprise automation.
How Poppi grew from farmers market to $1.95bn acquisition: A startup case study
Discover how Poppi evolved from a homebrew soda to a $1.95B PepsiCo acquisition—powered by gut health trends, TikTok virality, and Gen Z loyalty.
Coca-Cola vs. PepsiCo in the functional beverage race: Who’s winning the wellness war?
PepsiCo and Coca-Cola are fighting to lead functional beverages. Find out who’s ahead in gut health, hydration, and Gen Z engagement in 2025.
Top functional nutrition startups to watch in 2025: Brands transforming health through science-backed wellness
Discover 2025’s most promising functional nutrition startups—from prebiotic sodas to gut microbiome platforms, see who’s leading the wellness revolution.
PepsiCo closes $1.95bn Poppi deal: Can the gut health soda scale globally?
PepsiCo’s $1.95B acquisition of poppi strengthens its wellness drinks strategy—see how this Gen Z soda brand could reshape functional beverages.
Fulham FC star gets his own cocktail! Tequila Enemigo debuts Jiménez Margarita ahead of World Cup
Tequila Enemigo launches a global player cocktail series with Fulham FC and Handshake Speakeasy. Find out how Raúl Jiménez inspired the first serve!
Michter’s 10 Year Rye returns: Discover the world’s most admired whiskey’s 2025 limited release
Michter’s announces the 2025 release of its acclaimed 10 Year Rye—find out why this limited single barrel whiskey remains one of the world’s most admired.
Canada’s most awarded canned cocktails just hit U.S. shelves—Find out why everyone’s obsessed
Dillon’s Small Batch Distillers expands its award-winning vodka and gin cocktails to 19 U.S. states. Discover the craft flavors redefining canned cocktails.
Bojangles launches watermelon sweet tea for Summer 2025 with free giveaway
Bojangles launches Watermelon Sweet Tea for a limited time. Find out how to get your free tea and why it's a summer must-try for golf fans and tea lovers.
Peria Karamalai Tea & Produce stock hits upper circuit on thin volumes: What’s driving the 20% surge?
Peria Karamalai Tea & Produce Co. stock surged nearly 20% on May 16, 2025, despite thin volumes and no major news. Is this a speculative play? Find out.