Carlsberg India fuels Karnataka’s beer market growth with premium brews and sustainability focus

Carlsberg India, a subsidiary of the globally renowned Carlsberg Group based in Denmark, is cementing its presence in Karnataka, recording impressive double-digit growth in sales. As the company celebrates 177 years of brewing excellence, it continues to innovate, offering a diverse portfolio of international quality beer that resonates with the evolving preferences of Indian consumers. With its state-of-the-art brewery in Mysuru, Carlsberg India is not only expanding its product offerings but also contributing significantly to the state’s thriving beer culture.

What is driving Carlsberg India’s growth in Karnataka?

Karnataka has emerged as a pivotal market for Carlsberg India, primarily due to its dynamic beer culture and growing demand for premium beverages. The company’s strategic focus on premium beer experiences aligns with changing consumer tastes, where there is a clear shift toward high-quality, craft-inspired brews.

According to Nilesh Patel, Managing Director of Carlsberg India, Karnataka’s vibrant market offers immense opportunities for growth. “Our commitment to Karnataka is rooted in delivering superior beer experiences through time-honoured brewing techniques, premium quality ingredients, and cutting-edge technology,” said Patel.

This growth is not just a result of traditional marketing strategies but a reflection of Carlsberg’s ability to adapt to regional preferences. The company’s investments in advanced brewing technology at its Mysuru facility have played a crucial role in ensuring product consistency and meeting the increasing demand for international quality beer in the region.

How does Carlsberg’s portfolio cater to Karnataka’s evolving beer preferences?

Carlsberg India’s double-digit growth in Karnataka can be attributed to its diversified product portfolio, which caters to a wide range of consumer preferences. The recent relaunch of Carlsberg Elephant and Tuborg Classic has been met with enthusiastic responses, while the expansion into the super-premium category with 1664 Blanc highlights the company’s commitment to offering sophisticated choices to discerning consumers.

The company’s portfolio in Karnataka includes popular variants such as Carlsberg Smooth, Tuborg Green, Tuborg Strong, and Tuborg Ice Draft, each crafted to deliver distinct flavour profiles. The bold character of Carlsberg Elephant appeals to those who prefer stronger, full-bodied brews, while the crisp refreshment of Tuborg Green caters to consumers seeking lighter options.

Carlsberg’s ability to strike a balance between tradition and innovation has been pivotal. While its brews reflect nearly two centuries of heritage, the company continuously experiments with new ingredients and brewing methods to stay ahead in the competitive Indian beer market. This blend of history and modernity resonates strongly with Karnataka’s diverse consumer base.

What role does sustainability play in Carlsberg India’s growth strategy?

Beyond brewing premium beers, Carlsberg India is deeply committed to sustainability, responsible consumption, and community engagement. These values are integral to the company’s global strategy, known as “Together Towards ZERO,” which focuses on achieving zero carbon emissions, zero water waste, and zero irresponsible drinking.

In Karnataka, Carlsberg’s sustainability initiatives are not limited to environmental efforts. The company actively promotes community development programs, water conservation projects, and responsible drinking campaigns. By integrating sustainability into its business model, Carlsberg India not only strengthens its brand reputation but also aligns with the growing consumer demand for environmentally responsible products.

Carlsberg’s Mysuru brewery is a testament to its sustainable practices. The facility incorporates energy-efficient technologies, water-saving mechanisms, and waste reduction systems. These initiatives not only reduce the environmental footprint but also enhance operational efficiency, contributing to long-term business sustainability.

How is Carlsberg India reinforcing its commitment to Karnataka’s growth?

As part of its continued investment in Karnataka, Carlsberg India will participate in the upcoming Invest Karnataka 2025 summit, showcasing its long-term commitment to the state’s economic development. This participation highlights the company’s role not just as a beverage producer but as a key stakeholder in Karnataka’s growth story.

Carlsberg’s engagement in the summit will focus on exploring new investment opportunities, strengthening partnerships with local stakeholders, and contributing to Karnataka’s vision of sustainable economic growth. The company’s proactive approach to regional development reflects its broader strategy of fostering meaningful connections beyond its core business operations.

Carlsberg India’s journey in Karnataka exemplifies how a global brand can thrive in a regional market by blending tradition with innovation, prioritising sustainability, and adapting to local consumer preferences. As the demand for premium beer experiences continues to rise, Carlsberg’s focus on quality, sustainability, and community engagement positions it as a formidable force in Karnataka’s beer industry.