Can you tell it’s fake? Rashmika Mandanna hits back at viral deepfake controversy

In a sensational development shaking the virtual world, South Indian actress Rashmika Mandanna has become the unwitting protagonist of a deepfake video scandal. The actress’s dismay over the video, which features her face superimposed onto social media influencer Zara Patel’s body, highlights a chilling misuse of technology. Rashmika’s reaction brings to the fore the frightening reality of digital identity theft that is increasingly becoming a concern for public figures and everyday netizens alike.

The viral video, indistinguishable at first glance as a fake, prompted Rashmika to express her anguish and the perils such technological malpractices pose. “I feel really hurt… extremely scary not only for me, but also for each one of us,” Rashmika shared in a heartfelt plea for awareness and community action on her social media platform, underscoring the video’s convincing facade that could deceive any viewer.

Adding to the firestorm of concerns over online safety, the issue has escalated to involve influential voices like Amitabh Bachchan and Rajiv Chandrasekhar, Union Minister of Electronics and Technology, spotlighting the legal obligations under the IT rules notified in April 2023. The law mandates the removal of deepfake content within 36 hours from digital platforms, a regulation thrust into the limelight by this controversy.

Rashmika’s ordeal has unearthed a legal and ethical quagmire, challenging the veracity of online content and propelling a national dialogue on the necessity for stringent cyber security measures. The situation is a stark reminder of the dark side of digital advancements, where a few seconds of fabricated footage can threaten personal and public trust in the information age.