BRIX Holdings expands portfolio with acquisition of Clean Juice

BRIX Holdings, LLC, a renowned multi-brand franchising group, has officially acquired Clean Juice, the first USDA-certified organic juice bar franchise, significantly expanding its portfolio of restaurant brands. This strategic acquisition aligns with BRIX’s growth strategy and underscores its commitment to enhancing its presence in the organic food and beverage sector.

Strategic Acquisition and Integration

Under the terms of the acquisition, Clean Juice’s franchise and field support operations will now be centralized at BRIX’s headquarters in Addison, Texas. This integration is supported by a robust infrastructure and a shared services system at BRIX, facilitated by their majority investment group, JAMCO. A core group of Clean Juice employees will transition to BRIX, taking on roles across field operations, supply chain, and technology.

Growth and Expansion Plans

BRIX has ambitious plans for the newly acquired brand, with approximately 10 new Clean Juice stores expected to open by the end of this year and an additional 15-20 stores slated for 2025. The focus will be on enhancing store design, streamlining operations, and re-engineering the menu and supply chain to deliver certified organic products more efficiently.

Future Outlook

With a strong development pipeline and a dedicated group of franchisees, BRIX is poised to revitalize and expand Clean Juice, further extending its market reach into grocery and convenience channels with certified organic bottled juices. This move is anticipated to significantly bolster BRIX’s position as a leader in the organic restaurant franchise sector.