Brightcom Group has appointed Satish Cheeti as president and division chief of Brightcom Audio, the recently announced division of the Hyderabad-based digital marketing company.

In the past, Satish Cheeti was the CEO of Ramky Reclamation and Recycling, part of Ramky Group. Satish Cheeti began a formal recycling business, as a subsidiary of the Indian waste management firm apart from steering their digitization drive.

He was also the co-founder and COO of Invati Insights, the data sciences and machine learning (ML) unit of Cyient Limited.

Satish Cheeti, who had also worked at Delphi and Pricewaterhousecoopers, has management and advanced engineering degrees from University of Michigan (Ross Business School), Texas A&M University, and Osmania University (India).

Satish Cheeti said: “I am delighted to join Brightcom Group as we continue to profitably grow by adding strong digital audio capabilities. We are now uniquel y positioned to provide Adtech solutions to Digital Media houses to monetize their traffic and create ROI to the advertisers targeting their consumers.”

Brightcom Group caters to direct marketers, marketing agencies, and brand advertisers with online or digital marketing services. The primary clients of the company are end advertisers, publishers, and agencies.

Suresh Reddy — Chairman and CEO of Brightcom Group said: “With the appointment of Satish to the role of Division Chief, Brightcom Audio, I am very confident we have the right leader in driving the strategy for the next evolution of BCG in Digital Audio. He will help execute the current acquisition process of the digital audio target company in the US. Satish will continue as the operational leader of the division post the acquisition.

“His mandate is to develop an entire game plan for the group to become a significant force in the audio segment of digital advertising in the coming years. He has the right mindset and experience to guide the company through these times of transformation.”

  Brightcom Group, Hyderabad, India, Satish Cheeti, Suresh Reddy