Brigade Group and Accor launch ibis Styles Mysuru: A fusion of modern comfort and cultural heritage

In a major development for the hospitality industry, Brigade Group, a leading property developer in India, and Accor, a global hospitality giant, have officially opened the ibis Styles Mysuru on KRS Road. This new addition to Mysuru’s hotel landscape marks the fourth collaboration between Brigade Group and Accor, and the second ibis Styles hotel in the city, complementing the existing Grand Mercure Mysuru.

A Fusion of Modern Design and Local Culture

The ibis Styles Mysuru is set to offer a unique hospitality experience by integrating contemporary design with elements of Mysuru’s rich cultural heritage. The hotel’s interiors draw inspiration from the vibrant avian life at the nearby Ranganathittu Bird Sanctuary, aiming to provide guests with a distinctive and immersive environment. The property features 130 well-appointed rooms, including 30 suites that come with kitchenettes, private balconies, and expansive living areas, catering to both short-term and long-term stays. The hotel also includes a dedicated children’s play area, enhancing its appeal for families.

Strategic Insights from Industry Leaders

M. R. Jaishankar, Executive Chairman of Brigade Enterprises Limited, emphasized Mysuru’s growing status as a key tourist destination. He stated, “Mysuru is a crucial leisure spot in Karnataka, increasingly frequented by tourists and those heading to the Western Ghats. The post-COVID-19 surge in tourist numbers reflects a strong recovery in the travel sector. ibis Styles Mysuru combines contemporary aesthetics with traditional Mysuru elements. This launch represents Brigade Group’s 27th project in Mysuru and our 9th hotel in partnership with global hospitality brands.”

Garth Simmons, Chief Operating Officer of Accor’s Premium, Midscale, and Economy Division in Asia, commended the successful partnership. “Our collaboration with Brigade Group has been integral in bringing our vision to life. We are appreciative of their support, which has enabled us to craft a space that not only meets the needs of today’s travelers but also honors the cultural essence of Mysuru. The ibis Styles Mysuru promises a genuine home-away-from-home experience within a modern and inviting setting.”

Enhanced Hospitality Experience

The ibis Styles Mysuru is designed to offer a range of sophisticated amenities. Dining options include The Verandah, which features a fusion of traditional and contemporary cuisines, and Flamingo Bar, which provides a relaxed atmosphere for drinks. The rooftop restaurant, KA 16, offers breathtaking views and a refined menu, perfect for special occasions. Additionally, the hotel includes versatile meeting rooms, a spacious banquet hall, and outdoor catering services, accommodating a variety of events.

Guests will benefit from a host of amenities such as a swimming pool, a 24/7 fitness center, and exclusive perks through the Accor Live Limitless loyalty program. This program offers additional experiences, special offers, and rewards points on stays, dining, spa treatments, and events.

Brigade Group’s Broader Strategic Moves

In a related strategic move to enhance tenant amenities, Brigade Group has also partnered with abCoffee, a prominent grab-and-go specialty coffee brand. This collaboration will introduce six abCoffee outlets across Brigade Group’s commercial office spaces in Bengaluru. This initiative is part of Brigade Group’s broader strategy to elevate tenant satisfaction and foster dynamic work environments by integrating modern café concepts into its properties.