Nandani Creation Limited has announced Bollywood actress Madhuri Dixit as the new brand ambassador for its “Jaipur Kurti” and “Desi Fusion By Jaipur Kurti” brands.

Founded in 2012, Nandani Creation Limited is a leading online fashion retailer based in Jaipur. The company manages three distinct brands, including “Jaipur Kurti”, “Desi Fusion By Jaipur Kurti”, and “Amaiva By Jaipur Kurti”. Over the years, it has gained prominence in the retail and e-commerce sector, having built a robust clientele including major players like Myntra, Nykaa, Ajio, Tata Cliq, Flipkart, and Amazon.

Explore the charm of Jaipur Kurti and Desi Fusion By Jaipur Kurti, now endorsed by Madhuri Dixit

Madhuri Dixit will be endorsing these brands through a combination of in-store visual branding and digital media advertisements.

The Bollywood Diva, a respected artist and recipient of the prestigious Padma Shri Award, has played leading roles in over 70 Hindi films and has an established presence in the Indian entertainment industry.

Madhuri Dixit has also made significant contributions to philanthropic activities and television, particularly as a judge on dance reality shows. Over her illustrious career, she has received more than 50 awards in recognition of her exceptional contribution to the film industry.

As the newly appointed brand ambassador, Madhuri Dixit’s role will include endorsing Nandani Creation Ltd.’s products to boost the company’s national outreach. A series of marketing initiatives including outdoor advertisements, digital media promotions, and in-store visual campaigns are set to accompany this association.

Anuj Mundhra, the Chairman and Managing Director of Nandani Creation Ltd., commented on this collaboration, “We are delighted to have Madhuri Dixit as the face of our brands. Madhuri Dixit shares a strategic synergy with our brand. We believe this partnership will help us to connect better with our customers and communicate our brand’s philosophy. This association will also catalyze our geographical expansion and new product designs.”

  Anuj Mundhra, India, Jaipur, Madhuri Dixit, Nandani Creation