Bimbo Bakeries USA, a subsidiary of Mexico’s Grupo Bimbo, has expanded its Nature’s Harvest bread range by introducing the Healthy Habits line.

The new bread product is available in two varieties – Healthy Habits White and Healthy Habits Light Multigrain. It is said to contain 40-45 calories per slice to cater to calorie-conscious consumers.

Healthy Habits White is the first keto-friendly variety of Nature’s Harvest. It is made with whole grain and contains 45 calories and half a dozen net carbs per slice. The Healthy Habits Light Multigrain, on the other hand, is packed with 40 calories along with 15 grams of whole grain per slice.

Mary Pensiero – Brand Manager at Bimbo Bakeries USA said: “At Nature’s Harvest, taste and wholesome ingredients are the most important qualities in our products. We heard consumers’ desires for a calorie conscious bread option that doesn’t sacrifice on flavor, so we set out to accomplish just that.

“We’re so excited for Californians to try this new line, especially our new keto-friendly Healthy Habits White made with Whole Grain, which just like our other breads, is delicious and nutritious!”

Nature’s Harvest Healthy Habits bread line is priced at $3.99 and is available at grocery stores and major food retailers across the US.

  Bakery industry news, Bimbo Bakeries USA, bread, Grupo Bimbo, Healthy Habits, Mary Pensiero, Nature’s Harvest, USA