Beyond Pricing, a US-based vacation rental revenue management software provider, has acquired Blizzard Internet Marketing, which offers vacation rental and hospitality digital marketing services.

The business, which includes website design and hosting services and a booking engine, has been acquired from Red Awning for an undisclosed price.

Beyond Pricing said that the acquired assets, personnel, contracts, and business will continue to be run under the Blizzard brand.

David Kelso – Beyond Pricing Co-Founder and CEO said: “Recent events have led to a renewed interest in booking direct and for good reason – both customers and property managers win when they can skip OTAs.

“But to replicate the experience, property managers need accurate real-time pricing and availability on their website. With Blizzard’s world class booking engine and Beyond Pricing’s unrivaled dynamic pricing, our customers will have a platform perfectly built to bring guests from the OTAs.”

As part of the deal, Beyond Pricing will integrate Blizzard Marketing’s suite of vacation rental technologies into its present pricing, analytics, and channel management portfolio to further consolidate its position as a provider of revenue management tools to vacation rental industry professionals.

With immediate effect, Beyond Pricing will start to support existing Blizzard Marketing customers using Blizzard Booking Engine, Hosting and Design Services.

  Beyond Pricing, Blizzard Internet Marketing, David Kelso, Red Awning