Being Human Jewellery opens first jewellery store in Chandigarh

The Salman Khan Foundation has collaborated with Style Quotient Jewellery to launch the first exclusive franchise store of Being Human Jewellery in Chandigarh in India.

Mumbai-based Style Quotient Jewellery holds the global license of Being Human Jewellery.

Prasad Kapre, CEO and Director of Style Quotient Jewellery said: “After a successful launch, Being Human Jewellery is all geared up for an aggressive growth plan. With Chandigarh being our first franchise store, it sets the tone for upcoming Being Human Jewellery stores across the country. Women will now have access to a trendy, sleek, minimalist and elegant jewellery range to accessorize their look.”

The new jewellery store in Chandigarh was opened by Bollywood actor Aayush Sharma, who was recently introduced in Loveyatri, a movie from Salman Khan Films Production.

Prasad Kapre (CEO & Director of Style Quotient Pvt Ltd) and Actor Aayush Sharma at the Launch of Being Human Jewellery Chandigarh Store. Photo courtesy of Being Human Jewellery.

Aayush Sharma said: “It’s an honour to be in Chandigarh and inaugurate the first Franchise store of Being Human Jewellery. Arpita is closely and personally involved in developing the design and range for every woman aspiring for an exquisite jewellery piece and hence, my presence here. I hope Chandigarh welcomes the Brand with their world-renowned enthusiasm, which we, as a family, have all been fortunate enough to enjoy.”

The Being Human Jewellery store in Chandigarh is said to have a fascinating range of fine jewellery suitable for different tastes. Being Human Jewellery has elegantly designed light-weight collections in plain gold, diamonds, and coloured stone pieces.

The jewellery company claims that its designs are classic, stylish, quirky and affordable, and are suitable to every woman’s taste in fine jewellery.

Bollywood superstar Salman Khan said: “It feels great that we are taking our next step of expansion with Being Human Jewellery’s first Franchise Store in Chandigarh! The people of Chandigarh have always given me a lot of love and I hope we continue to receive it.”