Bata India clinches licensing deal with Authentic Brands Group for Nine West footwear

In a significant move to enhance its premium fashion segment, Bata India has struck a licensing and manufacturing agreement with Authentic Brands Group for the globally recognized lifestyle brand Nine West. This deal marks a pivotal step in Bata India’s strategy to appeal to a fashion-forward consumer base, signaling its commitment to the premiumization of its product portfolio.

A Strategic Alliance for Premium Footwear and Fashion Accessories

With this partnership, Bata India is set to bolster its position in the fashion footwear and accessory market. Nine West is esteemed for its trendy designs and enjoys a widespread presence, spanning over 40 countries. Bata India’s tie-up with Nine West will see it manufacturing, marketing, and distributing the brand’s products, leveraging its vast retail network to penetrate the Indian market effectively.

Focused on Innovation and Global Fashion Trends

Gunjan Shah, Managing Director and CEO of Bata India, expressed his enthusiasm, “We are elated to be partners with Authentic for Nine West, which we admire as a global fashion brand. The partnership aligns with our ongoing effort to transform Bata India into a hub of style and innovation at the same time in line with Bata India’s commitment to manufacturing in India. By offering Nine West’s premium collection of women’s footwear and accessories, we are committed to bringing the best of global fashion to our customers.”

A Shared Vision for Fashion Expansion in India

Echoing the sentiment, Henry Stupp, President of Lifestyle EMEA and India at Authentic, noted, “We are delighted to partner with Bata India to launch Nine West in this important region. The partnership opens new avenues for fashion enthusiasts seeking the latest trends in footwear and accessories inspired by global fashion. With Bata India’s extensive network and ability to build iconic brands for the Indian audience, we aim to establish Nine West as a go-to lifestyle brand in this strategic market for footwear and accessories.”

This collaboration between Bata India and Authentic Brands Group represents a strategic initiative, aligning with Bata’s upscale branding goals and Authentic’s global expansion aspirations, potentially setting a new benchmark for fashion-forward offerings in India’s footwear and accessory sectors.