Bandhan Bank said that cricketer Sourav Ganguly has been roped in as its brand ambassador to boost the brand message of the bank and to endorse its products and services.

Chandra Shekhar Ghosh — Bandhan Bank MD and CEO said: “Sourav has been one of the most successful captains of the Indian cricket team due to his foresight, dedication and commitment to the game. There is a lot of congruence in the values that Sourav and Bandhan Bank embody. He is also a global icon and commands respect from all quarters.

“We are confident that this partnership will help us garner more attention, leading to greater awareness of the brand, and thus propelling us further in our growth story. This association is another step towards connecting strongly with consumers across the spectrum and reinforcing our ongoing mission of inclusive banking.”

With its origins in Eastern India, Bandhan Bank is a pan-India lender that offers banking services via its 5,644 bank branches located across 34 states and union territories in India. The Kolkata-based private sector bank began operations in August 2015.

Sourav Ganguly said: “I have seen the rise of brand Bandhan from close quarters, and I am proud of the progress it has made in such a short time span. What I admire most about the bank is that it is a purpose-led brand and is committed to creating sustainable impact at the ground level.

“This resonates well with me as sustainable impact is what I have myself always aimed at, first as a captain and now as an administrator. I am privileged to have the responsibility to get Bandhan Bank more recognition across the nation.”

  Bandhan Bank, Banking industry news, Chandra Shekhar Ghosh, India, Kolkata, Sourav Ganguly