Balmain breaks new ground with “Les Éternels de Balmain” fragrance collection

Balmain has made a bold move into the beauty industry with the launch of its inaugural fragrance collection, Les Éternels de Balmain. This groundbreaking range features eight all-gender eaux de parfum, embodying the fusion of Pierre Balmain’s classic Parisian elegance with Olivier Rousteing’s contemporary vision. The launch signifies the first chapter in a broader strategy to diversify the brand’s offerings, setting the stage for future expansions.

Olivier Rousteing, Creative Director at Balmain, has played a pivotal role in shaping this new venture. He has seamlessly integrated Balmain’s rich French heritage into the world of luxury perfumes. “Balmain Beauty gives you the freedom to live your truth, free and powerful,” Rousteing stated. “Beauty is about being yourself and having the confidence to embrace who you are. Fashion cannot exist without beauty, and beauty cannot exist without fashion. I want to represent all the beauties of the world and welcome everyone without exceptions.”

Les Éternels de Balmain is a carefully crafted collection, categorized into four olfactive families: Musk, Amber, Floral, and Woody. Each fragrance is designed to evoke a sense of identity and self-realization. The collection includes eight unique scents:

• Musk: Carbone – A blend of maximalist musk and minimalist rose, symbolizing identity and freedom.
• Amber: Sel d’Ambre – Features glowing amber and salty ambergris, reflecting inner peace.
• Floral: Vent Vert – An updated version of the classic green fragrance, combining vert de mandarine and jasmine. Rouge – An addictive bouquet mixed with radiant woods, inspired by Los Angeles’ magic hour. Ivoire – Captures Balmain’s legacy with intoxicating tubéreuse de nuit and untamed vetiver.
• Woody: Bronze – Represents rebirth with a blend of cedarwoods and patchouli. Ébène – Revives a 1983 fragrance with ebony wood and myrrh oil. Bleu Infini – Evokes endless skies with warm cistus absolute and salted lichen.

Olivier Rousteing’s involvement in Les Éternels de Balmain extended from concept development to scent formulation and design. His deep engagement included studying perfumery and reimagining Balmain’s legacy scents. Guillaume Jesel, President and CEO of TOM FORD and Luxury Business Development at The Estée Lauder Companies, commended Rousteing’s visionary approach, highlighting the collection as a testament to the blend of heritage and modern innovation.

Matteo Sgarbossa, Chief Executive Officer of Balmain, emphasized the strategic partnership with The Estée Lauder Companies, marking the beginning of a new chapter for the brand’s luxury growth. The design of the fragrance bottles pays homage to Balmain’s 1946 flacon, known for its timeless simplicity. The new bottles feature an elongated square shape, modernizing the classic circle and square duality, presented in signature black and gold.

Nathalie Berger Duquene, SVP and Global General Manager of Balmain Beauty at The Estée Lauder Companies, highlighted the collection’s commitment to excellence in both craftsmanship and inclusivity. Les Éternels de Balmain marks a new era for the brand, blending tradition with modernity to celebrate diverse forms of beauty and self-expression.