Ball Aluminum Cups leads charge in sustainable beverage packaging innovation

In a collaborative effort to bolster environmental sustainability, Ball Aluminum Cups (NYSE: BALL), Copper Mountain Resort, and the POWDR Adventure Lifestyle Corporation have unveiled a Reverse Vending Machine (RVM) at Jack’s Slopeside Grill. Installed in February 2024 and operational until the end of the season in April 2024, this initiative represents a significant stride toward increasing aluminum recycling in the renowned Colorado mountain town.

Ball Corporation, globally recognized for its sustainable aluminum beverage packaging solutions, partnered with Recycle Track Systems (RTS), a leader in recycling data collection, to introduce an RVM powered by RTS’s innovative Cycle platform. This machine is not only a testament to Copper Mountain’s “Play Forever” commitment to environmental protection but also serves as an educational tool to promote aluminum recycling among resort guests. The process is straightforward and user-friendly: guests can deposit their aluminum cups, cans, or bottles into the RVM, which then automatically scans, crushes, and sorts the materials. Participants are then encouraged to scan a QR code, potentially earning Play Forever merchandise as a reward for their recycling efforts.

Michelle Fick, Vice President of Commercial at Ball Aluminum Cups, expressed enthusiasm for the project: “Installing the reverse vending machine at Copper Mountain Resort is an incredible opportunity to incentivize recycling and educate consumers about aluminum’s sustainable properties to help protect one of Colorado’s beloved mountain towns.”

Jeff Grasser, Senior Resort Operations and Sustainability Manager at Copper Mountain, emphasized the resort’s commitment to sustainability: “At Copper Mountain Resort, we’re excited to reinforce our commitment to sustainability with the introduction of this reverse vending machine.”

Recycle Track Systems CEO Gregory Lettieri highlighted the partnership’s impact: “This partnership is a testament to our mutual dedication to the environment and making recycling an engaging and meaningful activity.”

This initiative not only supports Copper Mountain Resort’s waste diversion efforts but also promises valuable insights into recycling metrics by the season’s end. Aluminum, being infinitely recyclable and economically valuable, represents a crucial material in sustainable beverage packaging. The Ball Aluminum Cup, boasting 90 percent recycled content—the highest in its category—exemplifies the potential for aluminum to revolutionize recycling and consumer habits in outdoor recreational settings.

The installation of the Reverse Vending Machine at Copper Mountain Resort marks a significant advancement in sustainable practices within the outdoor adventure industry. By leveraging technology and collaborative efforts, Ball Corporation, Copper Mountain Resort, and Recycle Track Systems are setting new standards in environmental stewardship, promoting a culture of recycling that benefits both the community and the planet.

This collaborative effort between Ball Corporation, Copper Mountain Resort, and Recycle Track Systems represents a noteworthy step in integrating sustainability with recreational activities. By making recycling a rewarding and educational experience, this initiative not only enhances the environmental credentials of Copper Mountain Resort but also sets a precedent for other resorts and outdoor venues to follow. The use of innovative technology like the RVM, coupled with the strategic placement at a popular ski destination, serves as a powerful model for driving change and fostering a sustainable mindset among consumers.