Balance Point Capital invests in Supreme Group’s acquisition of Health+Commerce

Balance Point Capital Advisors, LLC (“Balance Point”), in partnership with its affiliated fund, Balance Point Capital Partners V, L.P., has announced its follow-on investment in Supreme Group, a portfolio company of Dallas-based private equity firm Trinity Hunt Partners. This investment underscores Balance Point’s commitment to providing flexible capital solutions to the lower middle market, particularly to support strategic acquisitions that foster growth and expansion.

Supreme Group, a dynamic business and commercialization services platform specializing in the life sciences and healthcare sectors, has recently acquired Health+Commerce. This acquisition is part of Supreme Group’s aggressive expansion strategy, initiated after Trinity Hunt’s majority investment in Supreme Optimization, a premier digital agency focused on the life sciences industry. Health+Commerce represents Supreme Group’s second add-on acquisition, following its successful integration of Clarity Quest, a health IT marketing agency.

Health+Commerce, founded in 2017, has established itself as an integrated marketing communications partner for leading brands in the biotech, medtech, and digital health sectors. The agency is renowned for its innovative, results-driven approach to media relations and strategy, branding, naming and design, digital and social media marketing, content creation, and more.

Grant Groher, Managing Director at Balance Point, expressed enthusiasm about the ongoing partnership with Supreme and Trinity Hunt, and the inclusion of Health+Commerce into Supreme Group. “The addition of Health+Commerce to the Supreme platform brings together highly complementary services and teams that create significant growth opportunities for the Company and its clients,” said Groher.

Tom Donnelly, CEO of Supreme Group, also commented on the acquisition, highlighting the importance of Balance Point’s involvement: “We are pleased to continue our expansion strategy with the addition of Health+Commerce to the Supreme platform, and happy to grow our strong partnership with Balance Point. Balance Point’s deep experience in our industry, collaborative approach, and flexible capital have been an essential part of our development as a leading life sciences marketing and communications agency.”

This strategic acquisition by Supreme Group not only broadens its service offerings but also solidifies its position in the life sciences and healthcare markets. By integrating Health+Commerce’s expertise and innovative solutions, Supreme Group is poised for significant growth and enhanced service delivery. Balance Point’s continued support reflects its confidence in Supreme Group’s potential and its strategic vision for growth within the competitive life sciences sector.