Bajaj Finserv launches Bajaj Finserv Mutual Fund to expand retail financial offerings

Bajaj Finserv, a technology-driven financial services group in India, has announced the launch of its new mutual fund business, Bajaj Finserv Mutual Fund.

This strategic move further enhances the company’s suite of retail financial offerings, allowing it to cater to diverse investor profiles, including retail customers, high net worth individuals (HNIs), and institutions.

The e range of products offered by Bajaj Finserv Mutual Fund spans across fixed income, hybrid, and equity categories. Initially, the focus will be on fixed income, liquid, overnight, and money market products, specifically targeting the institutional segment and company treasuries.

Sanjiv Bajaj, chairman and managing director of Bajaj Finserv, emphasized the company’s commitment to becoming a full-stack financial solutions provider, addressing the growing needs of India’s market. The launch of the asset management business allows Bajaj Finserv to diversify its retail franchise and leverage the combined strength of Bajaj Finserv companies to effectively serve a larger customer base.

By harnessing technology at scale, Bajaj Finserv aims to empower teams, simplify investments, and deliver long-term sustainable value to customers. Bajaj Finserv Mutual Fund believes that its innovative approach and utilization of technology will unlock new growth opportunities within the asset management space.

Ganesh Mohan, CEO of Bajaj Finserv Asset Management Company, said that the company’s strategy is built on innovation, win-win partnerships, and a future-ready business model driven by data and technology platforms. Bajaj Finserv Mutual Fund aims to combine various sources of alpha, including the Information edge, Quantitative edge, and Behavioral edge, into a framework called “INQUBE.”

The investment team, comprised of industry professionals and experts from Bajaj Finserv, is well-positioned to leverage deep industry knowledge and the culture of Bajaj Finserv.

Bajaj Finserv Mutual Fund has already filed its first seven schemes with the Securities and Exchange Board of India (SEBI) and plans to roll out these products within the next 30 days, starting with Fixed Income products. The company’s future product roadmap will be determined based on market opportunities and the potential to generate sustainable alpha.

With the final registration received from SEBI, Bajaj Finserv Mutual Fund commenced its mutual fund operations in March 2023. Bajaj Finserv Asset Management Limited (BFAML) serves as the Investment Manager for the mutual fund. The operating model of Bajaj Finserv Mutual Fund aligns with the company’s entrepreneurial culture, focus on innovation, execution rigor, strong risk management, and commitment to long-term sustainable growth.

Nimesh Chandan, Chief Investment Officer, leads the investments team at Bajaj Finserv Mutual Fund, bringing 22 years of experience in investing in the Indian capital markets. The leadership team of Bajaj Finserv Mutual Fund comprises individuals responsible for various aspects of the business, including retail and institutional business, legal and compliance, operations and finance, marketing and digital business, IT, and human resources.