Anheuser Busch launches Michelob Ultra Pure Gold organic beer brand

US brewing company Anheuser Busch has added a new beer in the US under its Michelob Ultra light beer brand in the form of Michelob Ultra Pure Gold, which is made from organic grains.

The Michelob Ultra Pure Gold light beer contains 85 calories and 2.5 carbs, while containing no artificial colors and flavors, claims Anheuser Busch.

Commenting on the launch of Michelob Ultra Pure Gold light beer, Azania Andrews – vice president of Michelob ULTRA, said: “We’re proud to be a brand for consumers who balance their healthy, active lifestyles while also being able to enjoy beer. We know organic ingredients are important, and with Michelob ULTRA Pure Gold we’re able to provide a new beer with a unique golden look and taste.

“We’re tapping into the occasion of spending time outdoors with friends and soaking in the same nature that inspired our new brew—a time we’re referring to as Pure Golden Hour.”

Michelob Ultra Pure Gold organic beer brand (PRNewsfoto/Michelob ULTRA)

Kelly Slater, 11-time World Surf League Champion will be the brand ambassador of the Michelob Ultra Pure Gold light beer.

Commenting on the new Anheuser Busch organic beer, Kelly Slater said: “As a professional athlete, I strive for balance in my life – something that Michelob ULTRA stands for.

“I’m excited to partner with the brand as they launch this next innovation in beer – Michelob ULTRA Pure Gold. Whether you’re a pro athlete or just someone looking for organic ingredients, it’s a choice that everyone can feel good about.”

Michelob Ultra Pure Gold organic beer brand has bagged the rights to become the presenting sponsor of The Founders’ Cup of Surfing to be held at Kelly Slater’s Surf Ranch from May 5-6, 2018.