American Eagle Outfitters introduces new wellness and personal care brand MOOD

American Eagle Outfitters, a US lifestyle clothing and accessories retailer, has launched new genderless wellness and personal care product line to meet young people’s growing wellness and personal care requirements.

The portfolio dubbed MOOD will include 100% hemp-derived cannabidiol (CBD) products for bath and body, and is offered exclusively at American Eagle stores and online.

The line is a collection of 45 unisex personal care products, including body lotion, face oil, hand cream, pillow mist, aromatherapy oil, lip salve and muscle balm.

Chad Kessler – president, American Eagle Global Brand said: “Inspired by our customers and their interest in this exciting new category, we see this as a perfect extension of the AE brand. MOOD is designed to help everyone, especially young people, live a better quality of life.

“The first collection is just the beginning of a more expansive product line and what we see as a meaningful long-term growth opportunity.”

MOOD wellness and personal care brand. Photo courtesy of AEO Inc. by Mayan Toledan.

The portfolio consists of bath essentials and aromatherapy with six fragrances for the mind and body such as Chill, Energized, Focused, Refreshed, Soothed and zZz.

Green Growth Brands has created the product formulas for American Eagle Outfitters.

American Eagle Outfitters offers on-trend clothing, accessories and personal care products under its American Eagle and Aerie brands.

The specialty retailer operates over 1,000 stores in the US, Canada, Mexico, China and Hong Kong, and serves 81 countries across the world.

American Eagle and Aerie products also are available at over 200 global locations run by licensees in 25 countries.