American Brew Crafts introduces BlockBuster Ultra Lager for health-conscious beer aficionados

American Brew Crafts Pvt Ltd (ABCL), an independent brewing entity known for premium quality products, recently introduced the BlockBuster Ultra Lager, a pilsner-style beer characterized by its light, crisp flavor profile. The newly launched beer boasts low calories and carbohydrates, appealing to the growing market of health-conscious beer lovers.

BlockBuster Ultra Lager, a radiant golden beer with a creamy head, is crafted to deliver a distinctive drinking experience with its malty notes, subtle bitterness, and balanced citrusy and floral aroma. This new beer is designed to cater to various occasions, from casual gatherings to special celebrations.

The CEO of American Brew Crafts, Nagendra Tayi, states, “BlockBuster Ultra Lager represents the culmination of our dedication to crafting exceptional beers. We are thrilled to bring this unique experience to beer enthusiasts. We are truly a ‘Made in India’ brand. You can have fun with Blockbuster Ultra Lager beer, pairing it with food, and spending time with friends, but remember to drink responsibly and be aware of your limits to ensure a safe and enjoyable experience.”

American Brew Crafts CEO Nagendra Tayi with the new Blockbuster Ultra Lager Can. Photo courtesy of Business Wire India/American Brew Crafts

With two state-of-the-art breweries utilizing advanced German machinery, ABCL focuses on small-batch production, ensuring attention to detail and quality control without compromising taste. The brewing process involves using finely selected malts and hops to brew the highest quality beer, as seen in their flagship BlockBuster beer.

The brand’s identity celebrates the everyday individual, represented by the ‘bear’ on the bottle, symbolizing contentment and the enjoyment of life’s simple pleasures. Established in 2017, American Brew Crafts has been part of the fast-growing Indian economy, providing a range of alcoholic beverages and continuously innovating its product offerings. The BlockBuster brand, including variations like BlockBuster Strong Ultra Lager and Ultra-Strong, showcases the company’s commitment to meeting the tastes and preferences of a new generation of customers.

The BlockBuster Ultra Lager is available in both tins and bottles, ensuring that every preference is met for enthusiasts seeking a quality craft beer experience. With this launch, American Brew Crafts Pvt Ltd reinforces its position in the craft beer market, emphasizing its dedication to quality, innovation, and the spirit of ‘Made in India’.