Amazon and Hyundai forge partnership: Online car sales, cloud services, and Alexa integration

Amazon CEO Andy Jassy and Hyundai Motor Company have unveiled a broad strategic partnership, signifying a major shift in the automotive and technology industries. This collaboration aims to enhance customer experiences and business operations through innovative digital solutions, including the use of Amazon Web Services (AWS) and integrating Alexa in Hyundai vehicles.

Hyundai to Launch Online Car Sales on Amazon’s U.S. Store in 2024

In a groundbreaking move, Hyundai will become the first brand available for online car purchases on Amazon’s U.S. store starting in 2024. This digital shopping experience will allow customers to select and purchase vehicles online, with delivery or pickup options through local dealerships. This initiative will enable customers to search for vehicles based on preferences and complete the purchase within Amazon’s familiar platform.

Hyundai Motor announces strategic partnership with Amazon for digital transformation and Alexa integration. Photo courtesy of Amazon.com, Inc.

AWS Selected as Hyundai’s Preferred Cloud Provider for Digital Transformation

Hyundai has chosen AWS as its preferred cloud provider to accelerate its digital transformation. Under a new multiyear agreement, Hyundai will migrate its on-premises applications to AWS, focusing on manufacturing, supply chain optimization, and connected vehicle development. This move will help Hyundai become more data-driven, optimizing production and introducing new features for global drivers.

Next-Generation Hyundai Vehicles to Feature Alexa Built-in Starting in 2025

Beginning in 2025, Hyundai’s next-generation vehicles will be equipped with Alexa Built-in, offering a seamless hands-free experience for drivers. This integration will allow customers to access various functions, such as playing media, setting reminders, controlling smart home devices, and receiving traffic and weather updates, all through voice commands.