ALDI has unveiled plans to acquire iconic brands Winn-Dixie and Harveys Supermarket from Southeastern Grocers in a strategic move that signals its continued growth in the US. This deal, encompassing around 400 locations spread across five states, reinforces ALDI’s ambition to dominate as a value-driven grocer.

Jason Hart, ALDI’s CEO, remarked on the synergy between the brands: “Both Winn-Dixie and Harveys Supermarket, like ALDI, have a rich legacy in the Southeast. As we gear up to unveil 120 new stores nationwide, this acquisition strengthens our drive to serve more Americans quality products at unbeatable prices.”

While economic pressures see many retailers retracting, ALDI is steadfastly broadening its reach. This acquisition targets key Southeast states like Alabama, Florida, Georgia, Louisiana, and Mississippi, further cementing its status as one of America’s rapidly advancing grocers.

Anthony Hucker, the top executive at Southeastern Grocers, echoed the enthusiasm: “Our union with ALDI builds on our deep-rooted commitment to exceptional quality and service. It’s a transformative step that promises enhanced offerings for our customers and a bright future for our associates.”

With origins tracing back to the mid-1990s, ALDI’s influence in the Southeast has grown substantially, backed by a $2.5 billion investment. It recently unveiled a regional headquarters in Loxley, Alabama, and announced plans to launch 20 more ALDI outlets in the region by year-end. On the other hand, Southeastern Grocers has been a pivotal player in the Southeast for nearly a century, building a legacy of trust and quality.

ALDI’s future plans encompass running the acquired stores with the hallmark quality they’re renowned for. “Some stores might be transformed into the ALDI format, while others will retain their original identity, ensuring we cater effectively to our new neighborhoods,” Hart clarified.

Key advisors in this acquisition included Deutsche Bank for financial guidance, with Baker & McKenzie LLP and Kayne Law Group providing legal and real estate counsel to ALDI respectively.

The acquisition, still pending regulatory nods and typical closing protocols, is set for finalization in the first half of 2024.

  Aldi, Anthony Hucker, Jason Hart, Retail acquisition news, Southeastern Grocers, USA, Winn-Dixie and Harveys Supermarket