ALDI France has partnered with Near Intelligence, a provider of privacy-led data intelligence, alongside independent media agency CoSpirit Media, to drive traffic to the supermarket chain’s online catalog.

The partnership intends to leverage Near Intelligence’s data solutions to roll out Dynamic Creative Optimization (DCO) campaigns.

DCO campaigns are designed to generate and display real-time advertisements around ALDI’s 1,300 French stores, effectively reaching current and potential customers. These advertisements are tailor-made, relying on consensual data including location, browsing history, and demographics. Such an innovative use of data solutions echoes Near Intelligence’s commitment to assist retailers in gaining a deeper understanding of their customers and boosting visitation share and loyalty.

Boasting over 10,000 stores globally and a customer base spanning more than 10 countries, ALDI’s adoption of this strategy solidifies its position at the forefront of customer-centric retail solutions.

Mathilde Papin Girardeau – ALDI Strategy and Media Buying Manager said: “We’re delighted with our collaboration with Near. As a food retailer, catalog digitalization is a very important challenge for us. Near enables us to transpose the paper experience to digital use. Performance has exceeded our expectations, enabling us to address qualified contacts thanks to systematic geolocation of printouts.”

The Near Intelligence platform’s patented technology is expected to play a pivotal role, drawing from its massive repository of intelligence on people and places. This includes data from approximately 1.6 billion unique user IDs and 70 million points of interest across more than 44 countries, marking it as one of the world’s largest sources of such intelligence.

Anil Mathews — Near Intelligence CEO said: “Data-driven intelligence empowers businesses to connect with their customers in meaningful ways. We are thrilled to partner with ALDI France and CoSpirit Media to deliver personalized and dynamic advertising campaigns that will drive engagement among new and existing customers.”

  Aldi, Aldi France, Anil Mathews, CoSpirit Media, data intelligence, France, Mathilde Papin Girardeau, Near Intelligence