Aforza and LTIMindtree forge partnership to transform CRM and TPM in consumer products sector

In a significant development poised to redefine front office operations across the consumer products industry, Aforza, a leader in cloud and mobile solutions tailored for the Consumer Products sector, and LTIMindtree, a renowned global technology consulting and digital solutions company, have unveiled a strategic partnership. This collaboration is set to deliver unparalleled digital transformation in Customer Relationship Management (CRM) and Trade Promotion Management (TPM), marking a new era of innovation and growth for manufacturers and distributors within the sector.

At the core of this partnership is a shared vision to empower Consumer Products businesses to enhance their profitability and protect margins across every sales channel. By integrating Aforza’s cutting-edge solutions with LTIMindtree’s digital transformation expertise, the initiative aims to provide comprehensive omnichannel pricing control. This collaboration promises to leverage real-time data insights, significantly improving planning and decision-making processes.

Moreover, the partnership is committed to boosting field productivity by offering a superior user experience and industry-specific offline mobile apps, enabling professionals to work seamlessly from any location. This initiative is not just about enhancing efficiency; it’s also focused on increasing distribution, availability, stock accuracy, and fulfillment rates, providing robust solutions to manage compliance issues and prevent fraud.

Nachiket Deshpande, Whole-Time Director & Chief Operating Officer at LTIMindtree, emphasized the importance of investing in talent to stay ahead of the curve and support customers in the Consumer Goods space. “With Aforza’s AI innovations and their digital content execution capabilities, the training for our consultants will enhance their domain skills and elevate their advisory and implementation capabilities,” said Deshpande.

Echoing this sentiment, Ed Butterworth, Chief Commercial Officer & Co-Founder of Aforza, highlighted the strategic partnership’s role in empowering Consumer Product companies with innovative digital solutions. “By combining Aforza’s industry-specific expertise and LTIMindtree’s digital transformation leadership, we will deliver unparalleled value to our customers, fostering growth, innovation, and sustainable success,” Butterworth stated.

A key element of this partnership is the establishment of the Aforza Training Academy, created by LTIMindtree in collaboration with Aforza’s Customer Success Enablement team. This initiative aims to virtually train and certify a full practice of industry consultants, focusing on key segments within the Consumer Products industry, including Beauty, Consumer Healthcare, Luxury Brands, and Food & Beverage. This strategic move is poised to build customer success and trust, ensuring a well-trained and skilled workforce ready to deliver exceptional results.

The strategic partnership between Aforza and LTIMindtree signifies a crucial step towards digitalizing the consumer products sector, especially in CRM and TPM areas. By leveraging Aforza’s specialized solutions and LTIMindtree’s vast experience in digital transformation, this collaboration is set to enhance operational efficiencies, protect margins, and promote growth within the industry. It represents a forward-thinking approach to addressing the complex challenges faced by the sector, promising a future where digital innovation drives consumer product companies towards achieving sustainable success.