AEG to make hint flavored water official at select AEGF music venues in US

Drinks Industry News : Anschutz Entertainment Group (AEG), a sports and live entertainment company and hint inc., a manufacturer of unsweetened flavored water products have entered into a strategic multivenue water partnership.

As per the multiyear agreement worked out by AEG Global Partnerships, hint will be the official flavored water at a dozen AEG music venues located across New York, San Francisco, Los Angeles and Boston.

The agreement is expected to help lift the fans’ live event experience by making them used to the hint lifestyle and providing the consumers a healthy beverage option.

Commenting on the agreement, Kara Goldin, the CEO and founder of hint, said:  “Our marketing partnership with AEG Presents provides us with an incredible opportunity to highlight hint’s mission and make drinking water more enjoyable for thousands of consumers across the growing music and live entertainment space.

“We look forward to showcasing our products and working creatively with AEG to promote health and fuel the fan experience with delicious beverages at some of their landmark venues.”

hint flavored water product range. Photo: Business Wire.

AEG and hint will also work together under the agreement terms to offer experiences for live entertainment fans and consumers with local sampling nights, custom drink opportunities and fun promotions. These would feature hint’s flagship product hint water and also hint fizz, the sparkling product line.

Fans at the AEG venues can expect to taste exclusive signature drinks and cocktails that would come along with seasonal hint flavors.

Apart from that, the hint unsweetened flavored water brand and product range will be integrated strategically all through the live event experience at certain AEG venues. According to the partners, they will be brought to life at several consumer touch points.

Andrew Klein, the senior vice president at AEG Global Partnerships said: “We are proud to join forces with hint, a brand that truly represents the best in class when it comes to offering a great-tasting and quality beverage.

“Their commitment to excellence matches ours and will only help us amplify the world-class experiences that our customers have come to expect at our venues.”

hint is infused with real fruit essences in a subtle manner. It is free from any sugar or diet sweeteners, making it more of water and less soda while offering an alternative to juice and sugary beverages.

Its current products include unsweetened flavored water, which is still, sparkling and contains caffeine. With zero calories, hint is available in different flavors like Watermelon, Cherry, Blackberry, and Pineapple among others.

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