Accor and LVMH join forces to enhance Orient Express legacy

In a landmark agreement, Accor SA and LVMH Moët Hennessy Louis Vuitton SE have announced a strategic partnership aimed at accelerating the development of the Orient Express brand, a name synonymous with luxury travel for over a century. This significant collaboration involves LVMH’s strategic investment in the entities that will manage the future Orient Express hotels, trains, and two new sailing ships, with one currently under construction at Chantiers de l’Atlantique in France.

Reviving a Travel Icon

The partnership will leverage LVMH’s unparalleled expertise in high-quality products and services, exemplified by its operation of the Venice Simplon-Orient-Express and other luxury trains globally through Belmond Ltd. This initiative is set to inject new life into the iconic Orient Express brand by blending LVMH’s luxury hospitality excellence with Accor’s legacy in the upscale hotel and fine dining sectors.

A Vision of Luxury and Distinctiveness

Under the strategic collaboration, Accor will contribute its extensive experience in luxury and lifestyle through its leading collection of luxury brands, including Raffles, Fairmont, and Potel & Chabot. This synergy aims to rejuvenate and redefine the luxury travel experience, maintaining the unique heritage and historical prestige of the Orient Express.

Cultural and Creative Renaissance

The Orient Express has been a symbol of adventure and elegance since its inception, inspiring countless artists and remaining a key figure in our cultural heritage. Both Accor and LVMH are committed to preserving the train’s legendary status while propelling it into the future with innovative hospitality solutions.

Quotes from the Leadership

Bernard Arnault, LVMH Group Chairman and CEO, expressed enthusiasm about the partnership, noting, “Orient Express epitomizes the art of refined living and the audacity that drives each of our Houses. We are delighted to be partnering with Accor to accelerate the renewal of this travel icon.”

Accor Group Chairman and CEO Sébastien Bazin also highlighted the collaboration’s significance, stating, “With Orient Express, Accor is reinventing the art of travel, discovery, and great odysseys. With LVMH today, we are opening a new chapter in this exciting journey.”

This partnership marks a significant milestone in the luxury travel industry, setting a new standard for luxury experiences worldwide while preserving the rich legacy of one of the most storied brands in travel history.