Accenture wraps up acquisition of Rabbit’s Tale to strengthen Southeast Asia presence

Accenture (NYSE: ACN) has successfully completed its acquisition of Rabbit’s Tale, a prominent creative and digital experience agency based in Bangkok. This strategic move significantly strengthens the regional capabilities of Accenture Song, particularly in creative branding, data-driven marketing, and optimizing digital experiences for clients across the customer lifecycle in Thailand. The details of the transaction, announced on November 29, 2023, have not been disclosed.

Rabbit’s Tale: A Trailblazer in Thailand’s Advertising Industry

Rabbit’s Tale, recognized as one of Thailand’s most influential advertising agencies, has a distinguished record, including being named among the top three agencies of 2022 at the Adman Awards by the Advertising Association of Thailand. The agency is known for its expertise in crafting impactful brand strategies, driving digital content creation, and executing data-driven experiences. With a portfolio that includes prestigious clients like Honda Motorcycle, CP Group, and Siam Commercial Bank, Rabbit’s Tale has made significant inroads in various sectors, including consumer goods, automotive, communications, media, financial services, and technology.

Accenture Strengthens Southeast Asia Presence with Rabbit’s Tale Purchase

Enhancing Accenture Song’s Regional Presence

The acquisition brings approximately 120 talented professionals across advertising, data & interactive, and customer experience solutions to Accenture Song in Thailand. This expansion builds upon Accenture’s existing strategy, design, performance, technology, and large-scale operations capabilities, aiming to drive transformational change for clients.

Accenture’s Growing Footprint in Southeast Asia

This acquisition is a part of Accenture Song’s broader strategy to expand its footprint in Southeast Asia, following the acquisitions of Romp and Entropia. It signifies Accenture’s commitment to enhancing its service offerings and helping clients innovate and sustain relevance in a rapidly evolving digital landscape. Globally, Accenture has also acquired firms like Fiftyfive5 and The Stable, further strengthening its position as a leader in the digital services sector.

Future of Rabbit’s Tale and Associated Companies

Notably, Zero Publishing Ltd and Rabbit’s Tale Public Relations are not included in this acquisition and will continue to operate independently. Rabbit’s Tale Public Relations is set to undergo a rebranding, emerging as Moonshot Digital Ltd.

This acquisition marks a significant step for Accenture in consolidating its leadership in the digital experience domain, particularly in the dynamic Southeast Asian market.