Accenture expands creative horizons with acquisition of Brazil’s SOKO

Accenture (NYSE: ACN) has successfully completed its acquisition of SOKO, a distinguished Brazilian creative agency known for its profound impact on brand storytelling and societal influence. Announced on May 2, 2024, this acquisition seamlessly integrates approximately 300 SOKO employees into Droga5 São Paulo, enhancing the agency’s capabilities and influence both in Brazil and across Latin America.

The integration into Droga5 São Paulo, a part of Accenture Song—the world’s largest tech-powered creative group—marks a significant step in strengthening creative and brand capabilities within the market. SOKO’s co-CEOs, Felipe Simi and Brisa Vicente, have taken on new roles as CEO and Creative Chairperson, and co-CEO, respectively. Additionally, Felipe Belinky, formerly an associated partner, has been appointed as the Chief Operating Officer of Droga5 São Paulo.

Founded in São Paulo in 2015 by Felipe Simi, SOKO has carved a niche in the advertising world through its innovative brand storytelling, engaging audiences organically with its proprietary methodologies and metrics. The agency is lauded as one of Brazil’s top three advertising agencies by SCOPEN, recognized for its excellence in innovation and creativity. SOKO’s creative achievements have garnered international acclaim, being shortlisted in prestigious categories like Titanium and Glass at the Cannes Lions, alongside accolades from The One Show, Clio Awards, The Effies, and Fast Company.

The acquisition by Accenture signifies a strategic move to bolster Droga5’s global mission of delivering creativity that is rooted in strategy and purpose, deeply connecting with people and adding value to their lives. This acquisition not only deepens Droga5’s influence and relevance in Brazil but also fortifies its position in the global creative market.

Felipe Simi’s creative influence and activism have not only earned him the title of the most admired advertising executive in Brazil as per 2023 Agency Scope research, but also recognitions such as “Advertising Game Changer” by Meio e Mensagem and a nomination for “Industry Leader” at the Prêmio Caboré. Named one of the 50 most creative people in Brazil by Wired Magazine in 2020, Simi’s leadership is set to propel the combined capabilities of Droga5 São Paulo and SOKO to new heights.