Canada Sports Betting acquired by Better Collective in $23.5m deal

Better Collective, a Danish sports betting media group, has acquired Canada Sports Betting for up to €21.4 million ($23.5 million).

The consideration is made up of an upfront cash payment of €15.9 million and a deferred cash payment of €5.5 million.

Canada Sports Betting helps sports fans make informed online betting decisions.

Jesper Søgaard — CEO of Better Collective said: “I am very happy to include Canada Sports Betting in the Better Collective product portfolio. This acquisition gives us a strong foothold in a Canadian market, which is developing in a very promising direction.

“With these new websites and with support from our established North American business, I believe we can develop these assets to become flagship brands within sports betting in Canada.”