CloudMasonry, a full-service Salesforce consulting firm, has launched a dedicated team to support Salesforce’s new AI-native marketing platform, Marketing Cloud Next (MCN). The company aims to help enterprise clients transition toward agentic, AI-driven marketing orchestration by leveraging its certified expertise in Salesforce Marketing Cloud, Data Cloud, and core Salesforce solutions.
What is Salesforce Marketing Cloud Next?
Marketing Cloud Next, unveiled at Salesforce Connections 2025, is Salesforce Inc.’s (NYSE: CRM) latest AI-native evolution of its digital marketing suite. Built from the ground up for agent-based automation, the platform allows marketers to deploy intelligent agents that execute campaigns, build audience segments dynamically, and personalize customer journeys—all within the Salesforce ecosystem.
This shift toward “agentic” marketing marks a significant milestone in the broader transformation of CRM and martech platforms. Marketing Cloud Next embodies the current enterprise trend of embedding generative AI across the marketing stack to reduce operational bottlenecks and enhance personalization at scale.
Why CloudMasonry is investing in MCN
CloudMasonry’s decision to create a specialized MCN consulting team is part of a strategic expansion of its Marketing Automation Practice. The Chicago-based firm is aiming to position itself as a go-to implementation partner for organizations seeking to migrate to or optimize their use of Salesforce’s AI-native tools.
“Marketing Cloud Next is redefining how organizations engage with customers, shifting from traditional automation to intelligent, AI-driven orchestration,” said Karen Williams, Head of Marketing Automation at CloudMasonry. “We’re excited to help clients capitalize on this shift by combining deep Salesforce expertise with a future-ready, agentic approach to marketing.”
The firm’s MCN services are designed to guide clients through readiness evaluation, system standardization, and cross-cloud alignment. As part of its holistic approach, CloudMasonry offers customized MCN readiness assessments that map a client’s current martech landscape to Salesforce’s AI-native architecture. This includes developing tailored migration plans to facilitate smooth transitions from legacy platforms.
CloudMasonry also focuses on preparing existing Salesforce Marketing Cloud instances for AI compatibility, ensuring foundational components are aligned with Marketing Cloud Next’s intelligent agent framework. Clients are then supported through the design of agentic campaign strategies based on industry-specific use cases, allowing for automated orchestration that reflects each organization’s engagement goals.
Additionally, the firm emphasizes advanced personalization techniques and real-time audience segmentation. These capabilities are supported through CloudMasonry’s integration of Marketing Cloud with Salesforce’s Data Cloud, enabling dynamic journey optimization across customer lifecycle stages. Clients also benefit from CloudMasonry’s cross-cloud execution expertise, which links Marketing Cloud Next with Sales Cloud, Service Cloud, and other Salesforce-native applications to create seamless omnichannel experiences.
To drive long-term value, CloudMasonry embeds enablement and training services into every engagement, equipping client marketing teams with the skills required to manage and evolve agent-driven strategies independently.
“Our consultants bring proven expertise across Marketing Cloud, Data Cloud, and Salesforce Core, enabling clients not just to adopt these tools, but to drive real business growth,” said Peter Ryan, CEO of CloudMasonry.
Enterprise martech trends pushing demand
The launch aligns with broader shifts in enterprise marketing where traditional automation platforms are being phased out in favor of intelligent, real-time systems. AI-driven orchestration tools such as Adobe Sensei GenAI, Google Cloud’s Vertex AI, and Salesforce’s Einstein Copilot are increasingly powering marketing functions from lead scoring to customer retention.
Spending on AI-enhanced marketing tools is expected to exceed $52 billion globally in 2025, according to IDC projections, with Salesforce retaining a significant share of CRM-adjacent marketing investments. Within this context, CloudMasonry’s pivot to agentic marketing services reflects the urgent enterprise need for partners who can translate AI capability into operational value.
CloudMasonry also joins a wave of Salesforce partners repositioning themselves for the AI-native era, alongside firms such as Slalom, Deloitte Digital, and Capgemini. However, CloudMasonry differentiates by focusing exclusively on the Salesforce ecosystem and delivering implementation depth rather than breadth.
Sentiment and early adoption signals
Industry observers note that enterprise marketers are showing increased openness to delegating more campaign execution tasks to AI agents, provided strong governance and personalization controls are in place. Early feedback from pilot MCN users has indicated reduced activation times for segmented campaigns and improved consistency across touchpoints.
CloudMasonry’s investment in a specialized MCN practice could serve as a mid-sized firm differentiator at a time when Fortune 500 companies are actively scouting for nimble yet experienced Salesforce partners.
While MCN is still in its early adoption phase, Salesforce’s customer base—spanning financial services, healthcare, tech, and retail—provides fertile ground for CloudMasonry’s expansion strategy. The firm’s client roster includes enterprise-scale B2B and B2C firms seeking to bridge marketing silos and unlock AI-powered revenue growth.
What this means for CloudMasonry’s broader trajectory
CloudMasonry’s MCN initiative is part of a larger growth playbook that includes broader Salesforce platform integration services and vertical-specific solutions for media, finance, and tech. The firm’s emphasis on intelligent orchestration aligns with Salesforce’s Einstein 1 vision, which aims to unify CRM data, AI, and workflow across business units.
In the past year, CloudMasonry has doubled down on certification programs and strategic hiring to meet demand for AI-readiness consulting and data infrastructure modernization. With AI-native platforms increasingly becoming prerequisites for marketing agility, CloudMasonry appears well-positioned to capitalize on shifting client expectations.
This investment also signals a maturation of Salesforce’s partner ecosystem—moving from implementation-focused engagements to strategy-aligned, AI-enabled transformation programs. It reflects how the consulting sector is adapting to SaaS product cycles increasingly driven by generative AI innovation.
What’s next for CloudMasonry and Marketing Cloud Next?
Analysts expect further client engagements around Marketing Cloud Next to emerge in Q4 2025 and early 2026, especially as companies begin migrating off legacy MC platforms and look for first-mover AI advantages. Demand for real-time personalization, agentic segmentation, and adaptive journey orchestration is projected to intensify.
CloudMasonry’s close alignment with Salesforce product updates, coupled with its multi-cloud integration strength, could drive new client wins in highly regulated sectors like financial services and healthcare. Its service evolution also opens up potential partner marketing collaborations with Salesforce Ventures portfolio companies building on top of MCN.
Looking ahead, CloudMasonry may expand its MCN consulting model into adjacent practice areas such as AI governance, data privacy compliance, and vertical-specific agent training models.
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