Daiso to expand presence in California with new Sacramento location

Daiso, a global retail chain renowned for its eclectic assortment of affordable and unique products, is set to unveil its new store at Point West Plaza in Sacramento, California, on October 19, 2024. This exciting development marks Daiso’s continued expansion in the United States, reflecting its commitment to providing customers with a vast array of merchandise that includes Japanese-inspired home decor, stationery, beauty items, and food.

Jack Williams, Chief Retail Operations Officer for Daiso USA, expressed his enthusiasm about the opening, stating that it symbolizes the dedication and support from their customer base, which has embraced Daiso’s distinctive concept and diverse product range. Williams emphasized the company’s excitement to offer an exceptional shopping experience to the vibrant Sacramento community, reinforcing their mission of care and dedication towards customer satisfaction.

A Strategic Expansion

With the new Daiso store at Point West Plaza covering an impressive 5,715 square feet, it promises to be a shopping haven for those in search of quality goods at wallet-friendly prices. Daiso has become synonymous with accessible and innovative offerings, catering to a variety of needs. John Clarke, Chief Development Officer for Daiso USA, highlighted that California customers have shown a strong desire for more Daiso locations through their online interactions and social media presence. This demand is shaping the company’s immediate growth strategy within the state, which currently boasts 158 units across eight states, with plans for more openings in 2025​.

Celebratory Events for New Customers

To celebrate the grand opening, Daiso is inviting customers to join in the festivities on October 19 and 20. The first 100 customers making a minimum purchase of $30 on each day will receive exclusive goodie bags, a gesture of gratitude from Daiso to both loyal customers and newcomers alike.

The new store, located at 1872 Arden Way near Hobby Lobby, will operate from 9 a.m. to 9 p.m. Monday through Saturday, and from 10 a.m. to 8 p.m. on Sundays. Daiso’s commitment to accessibility and affordability continues to resonate with shoppers across California, further solidifying its place in the retail landscape​.

About Daiso

Founded in Japan, Daiso has built a global reputation for providing an extensive range of unique and budget-friendly products spanning various categories such as household goods, stationery, and beauty supplies. Daiso entered the U.S. market in 2005 and has been steadily expanding its footprint while maintaining its focus on quality, innovation, and customer satisfaction, with its U.S. headquarters located in Anaheim, California.

Expert Opinion on Retail Trends

Retail experts note that Daiso’s expansion is indicative of a growing trend toward affordable, niche retail shopping experiences. As consumers increasingly seek value without compromising on quality, Daiso’s unique blend of Japanese-inspired products meets this demand effectively. Industry analysts believe that Daiso’s focus on community engagement and customer-centric strategies will continue to drive its success in new markets .