Infosys joins forces with Proximus Group to transform global digital customer engagement

Infosys, a global leader in digital services and consulting, has partnered with Proximus Group, Belgium’s top digital services and communication solutions provider, in a strategic collaboration to drive new business opportunities and digital innovation globally. The collaboration aims to leverage the strengths of both companies to deliver enhanced digital services, focusing on advanced customer engagement and fraud prevention solutions.

Enhancing Digital Services Through Combined Expertise

The partnership between Infosys and Proximus will focus on a joint go-to-market strategy that integrates Proximus’ International affiliates’ products, such as Route Mobile’s Communications Platform as a Service (CPaaS) and Telesign’s Digital Identity (DI) solutions, with Infosys’ comprehensive digital services. The collaboration is designed to drive innovation in omnichannel customer engagement and AI-driven digital assistants, helping businesses interact with customers in more personalized and secure ways.

Infosys will bring its extensive expertise in digital transformation, including AI and cloud services, while Proximus will contribute its CPaaS and DI solutions to improve communication and prevent digital fraud. The aim is to enhance the digital security landscape by providing robust digital identity and fraud protection solutions that enable secure and trustworthy online communication for businesses and end-users alike.

Driving Growth and Innovation

Proximus Group has emphasized that this collaboration is not only about leveraging technological capabilities but also about expanding their international footprint and achieving significant growth. Antonietta Mastroianni, Chief Digital & IT Officer at Proximus, expressed confidence that this partnership would “drive innovation and deliver superior customer experiences for our joint customers,” highlighting the deep expertise both companies bring to the table.

Rajdip Gupta, CEO of Route Mobile, also sees this as a pivotal move for Proximus Group’s growth ambitions, stating that the collaboration with Infosys will enable Route Mobile to integrate its market-leading CPaaS solutions into new markets and reach a wider customer base. Similarly, Telesign CEO Christophe Van de Weyer underscored the urgency of tackling the growing challenge of digital fraud, noting that integrating their digital identity solutions with Infosys’ platforms would foster more secure digital engagements worldwide.

Expanding Digital Footprint Beyond Belgium

While the partnership is crucial for the European market, particularly in Belgium, both companies see this as a stepping stone to broader international opportunities. Upendra Kohli, Executive Vice President at Infosys, noted that this expanded collaboration with Proximus will redefine customer engagement and AI-driven digital assistants across various industries. By combining Infosys’ global reach and Proximus’ local expertise, both companies are well-positioned to deliver tailored solutions that meet the complex needs of businesses worldwide.

This strategic collaboration is expected to benefit not just the companies involved but also their customers, who will gain access to more innovative, secure, and efficient digital solutions. This move also reflects the ongoing trend in the tech industry where companies are increasingly partnering to combine strengths, achieve synergy, and meet the growing demands of digital transformation.

Broader Implications for the Tech Industry

The collaboration between Infosys and Proximus comes at a time when digital services are more critical than ever, especially as businesses continue to navigate the complexities of the digital economy. This partnership aligns with the broader industry trend of adopting cloud-based communication solutions, leveraging AI for customer engagement, and enhancing digital identity and fraud prevention measures. It could potentially set a benchmark for similar alliances across the tech sector, encouraging more firms to join forces to deliver comprehensive digital solutions to the market.

By focusing on innovation, customer engagement, and digital security, Infosys and Proximus Group aim to set a new standard for digital transformation and customer trust in digital communications worldwide.