Belcibo Hospitality’s Begam expands culinary legacy to Noida with new restaurant

Belcibo Hospitality Pvt. Ltd is making waves once again with the grand opening of its latest dining venture, Begam, at Gardens Galleria Mall in Noida. The new restaurant, which has just opened its doors, promises to bring a slice of gastronomic sophistication to Noida’s food scene. This expansion marks a significant milestone for the company, renowned for its dedication to culinary excellence and elegant dining experiences.

Spanning an impressive 5,000 sq ft, Begam Noida is not just a restaurant but a destination. The design blends the regal charm of Rajasthani and Mughal architecture, reminiscent of the opulence of royal palaces. Guests will be greeted by a grand entrance, ornate chandeliers, and intricate arches, creating a timeless ambiance that pays homage to India’s rich cultural heritage. This new location also celebrates contemporary femininity, inspired by the bold and self-assured women of today.

The interior features luxurious details such as jharokhas (traditional window balconies), elegant fabrics, and romantic candle-lit settings. The restaurant’s design aims to transport diners to a majestic past while providing a sophisticated setting for modern tastes.

Begam’s menu is a culinary journey through Turkish and Mediterranean cuisines, meticulously curated to provide an exceptional dining experience. The restaurant’s offerings include Beyati Kebab, a signature dish combining traditional spices with modern culinary techniques, reflecting the restaurant’s commitment to innovative gastronomy. Beetroot Borani is a vibrant dish that harmonises earthy beetroot with rich, creamy textures, showcasing the chef’s creative flair. Charred Courgette features a unique interplay of textures and flavors, emphasizing the restaurant’s focus on contemporary twists on classic recipes. Coconut Malabi is a sweet and tangy dessert that leaves a lasting impression, rounding off the meal with a refreshing finish.

Begam’s culinary team, led by experienced chefs, focuses on using high-quality ingredients and innovative techniques. The menu features a range of lesser-known ingredients like celeriac and fiddlehead ferns, highlighting the restaurant’s dedication to offering unique dining experiences.

Sharad Madan, Director & Co-Founder of Belcibo Hospitality Pvt. Ltd, expressed enthusiasm for the new Noida launch. He indicated that Begam aims to become the premier fine dining destination in the region. By combining culinary excellence with a rich cultural ambiance, the restaurant seeks to create a memorable dining experience that encourages repeat visits and builds a loyal customer base.

Naresh Madan, also a Director & Co-Founder at Belcibo Hospitality Pvt. Ltd, shared his excitement about the new opening. He noted that the menu would evolve with seasonal dishes and emphasized plans to enhance customer experiences through refined service and special events based on feedback.

The Madan brothers have ambitious plans beyond Noida. They intend to open six new restaurants across the Delhi NCR region, introduce a boutique resort and restaurant in Goa, and develop additional venues for weddings and private events. Notably, there are plans for a fort venue along the Delhi-Jaipur highway and a private estate and homestay in Himachal Pradesh by mid-2025.

Industry experts have praised Begam for its innovative approach to blending traditional and modern elements. The restaurant’s design and menu are seen as a significant advancement in the fine dining sector, offering a multi-sensory experience that combines historical allure with contemporary luxury. Begam’s approach not only enhances the dining experience but also sets a new benchmark for cultural and culinary fusion in the restaurant industry.