Apparel Group takes giant leap in Indian market with exclusive Crocs partnership

Apparel Group, a leading global retail conglomerate, has announced a significant expansion of its partnership with Crocs, the renowned global footwear brand. This strategic move positions Apparel Group as the Exclusive Retail Licensee for Crocs in North and East India, marking a substantial expansion in the Indian market and building on their successful collaboration in the GCC region.

This latest development enhances Apparel Group’s robust portfolio, underscoring its commitment to bringing top international brands closer to its customers. By leveraging the combined strengths of both companies, this partnership is set to capitalize on the increasing demand for high-quality footwear in the Indian market.

Tushar Ved, President of Apparel Group India, expressed enthusiasm about the expansion: “We are committed to offering our customers the best shopping experience possible. With the addition of Crocs’ iconic footwear brand to our Indian portfolio, we are excited to expand our customer reach and offer a wider range of high-quality products.”

Apparel Group expands its partnership with Crocs, becoming the Exclusive Retail Licensee in North and East India, enhancing market presence and customer access to high-quality footwear.

Abhishek Bajpai, CEO of Apparel Group India, also commented on the partnership, highlighting the potential for growth and enhanced retail experiences. “Our partnership with Crocs is poised for growth and enhancing their presence through our existing retail network,” he stated.

From Crocs’ side, Sumit Dhingra, Vice President & General Manager- India, Middle East, and Africa, emphasized the strategic nature of this collaboration. “We are confident that this collaboration will enable us to leverage Apparel Group’s strategic network and commitment to experiential opportunities,” Dhingra noted.

The partnership promises to unlock exciting new opportunities for both companies, providing Indian consumers with greater access to Crocs’ beloved products. Customers in North and East India can now enjoy an extensive collection of footwear for men, women, and kids, brought closer through Apparel Group’s vast retail network.

Apparel Group, headquartered in Dubai, UAE, operates over 2,200 retail stores and manages more than 85 brands globally. The company’s future strategies include entering emerging markets such as Hungary and the Philippines, demonstrating its forward-thinking approach. Crocs, Inc., headquartered in Broomfield, Colorado, continues to lead in innovative casual footwear globally, with its products sold in more than 85 countries.