Nazara Technologies launches Nazara Publishing for game development
In an exciting development for the gaming industry, Nazara Technologies Limited, a leader in diversified gaming and sports media, has announced the inauguration of its new game publishing division, “Nazara Publishing.” This launch marks a significant milestone, positioning the company as a pivotal player in game publishing, both in India and internationally.
Empowering Game Developers
Aimed at nurturing gaming talent, Nazara Publishing will focus on bringing high-quality games to the vast gaming audience in India. It plans to collaborate with both Indian and global developers, facilitating localization and international accessibility. This move will not only help popularize games developed within India but also offer Indian game developers a global platform.
Investment and Support for Developers
Under this new initiative, Nazara pledges to invest a minimum of INR 1 Crore per game and is set to launch up to 20 games over the coming 18 months. But the commitment doesn’t stop at financial backing. Nazara’s support extends to various critical aspects of game development, including game design, localization, data analytics, beta testing, quality assurance, and enhanced monetization strategies. Furthermore, developers will benefit from strong distribution networks and expert mentorship from industry leaders.
Enhancing Make-in-India Initiative
CEO & Joint MD of Nazara Technologies, Nitish Mittersain, emphasized the company’s vision with Nazara Publishing. According to Mittersain, this initiative is not just about enhancing the gaming scenario in India but also about pushing forward the Make-in-India initiative. By providing an international stage for Indian developers, Nazara Publishing aims to showcase the burgeoning talent and creativity within the Indian gaming community to the world.
Cross-Platform Publishing Strategy
Nazara Technologies asserts its inclusive approach by confirming that games published under Nazara Publishing will cover various platforms including mobile, Web3, virtual reality (VR), and PC. This diversification ensures a wider reach and accessibility, tapping into different segments of the gaming market. The company has also launched a dedicated website catering to developers interested in this collaboration, underlining its commitment to an integrated, developer-friendly approach.
Nazara Technologies’ new venture into game publishing signals a transformative phase in the Indian gaming industry, offering substantial support and investment to both domestic and international game developers. This initiative not only reinforces India’s position in the global gaming market but also encourages homegrown talent to reach new heights.