888 Holdings Plc has confirmed media reports that it is in advanced talks with US casino operator Caesars Entertainment about the potential acquisition of the non-US business of William Hill.

The Gibraltar-based gambling company said that there can be no assurance that the advanced discussions will translate into a transaction.

888 Holdings Plc stated: “A further announcement will be made as and when appropriate.”

William Hill is a British betting and gambling company that was acquired by Caesars Entertainment for £2.9 billion earlier this year.

Founded in 1934, William Hill maintains licensed betting offices in the UK and Northern Ireland. In 2012, it entered into the US by creating William Hill US with a focus on retail and mobile operations across Nevada.

Through its digital hubs in Gibraltar and Malta, William Hill serves online customers in the UK, Ireland, and other parts of the world.

In May 2021, Caesars Entertainment revealed plans to divest the non-US businesses owned currently by William Hill, including the British and international online divisions and the retail betting shops.

Recently, the American casino-entertainment company wrapped up the previously announced $250 million sale of its Caesars Southern Indiana operations to the Eastern Band of Cherokee Indians.

  888 Holdings, Caesars Entertainment, Gibraltar, United Kingdom, USA, William Hill